Responsible for the revenue and business development for South Markets by achieving revenue targets set for Station & Cluster and increasing profitability .Plays a key role in spearheading the strategic alliances and business development , monitoring and assessing performance and productivity of all team members reporting into the role.Also ensures smooth functioning between different departments through better collaboration and coordination leading to desired overall performance and development of business.

 Responsible for handling Key accounts in specialized verticals to maximize revenues for the group.  To analyse market trends & client activities across the medium. To introduce new advertisers to the category and group by helping them in Media Planning and account management.