Vinoth B. Email & Phone Number

Coimbatore, Tamil Nadu, India

-Working as a center point of contact of head office and 60+ branches from Tamil Nadu states -Accountable for entire marketing promotions, lead generation & brand management of assigned states-Initiate new marketing activities as per the stakeholders instructions and support sales team-Prepare state wise marketing calendars and execute activities as per the plan -Prepare the creative’s for internal/external marketing and branding communications as per the guidelines -Manage the marketing budgets -Taken care of BTL/ATL activities execution on time -Market visit to understand the market dynamics, customer behavior and for regular promotional planning.

Vellore, Tamil Nadu,India

Planning, Deploying and Executing P&G Direct Marketing Channels like HTH, POME (Whisper/ Pampers),CP,SOCP in vellore,thiruvanamali,thirupathur,Ranipet,krishnagiri districtsAgency Selection and Finalization and training of Agency ManpowerRecruitment/Selection/Training on distributor manpower and Regular performance evaluation of Next LevelCost effectiveness, timely escalation of issues and resolution with Senior LevelInventory/material handing –Planning Agency Inventory/material audits as per plan, and return of branded materials / stock from agencies

Coimbatore, Tamil Nadu, India

Ujjivan Small Finance Bank as Assistant Manager – Brand Activation (Tamil Nadu/Kerala Branches).Core Responsibilities:• Handling entire Branding ATL & BTL activation, Promotion, Brand extension.• Strategic Planning on New Branch/Product Expansion.• Strategy to create leads, and monitoring the conversions.• Customer retention planning.• Market analysis and strategy implementation• Developing and implementing advertising campaigns and promotions.• Coordinate with vendors for various ATL & BTL implementations.• Market visit to understand the market dynamics, customer behavior and for regular promotional planning.

Coimbatore Area, India

Assistant Manager at Muthoot Finance Ltd –Coimbatore Region Core Responsibilities: • Preparation of quarterly budget for ROI and NON -ROI activities• Handling entire Branding ATL & BTL activation, Promotion, Brand extension.• Sales scheme development and implementation• Increase branch visibility and weakling’s, Weak branch support• Responsible to Achieve quarterly wise NCA Target

Master Of Business Administration - Mba, Marketing

Bsc - Bachelor Of Science, Biochemistry