- Develop Strategies & Tactics to get the word out about the company and drive qualified traffic and registrations.- Works for a Early Startup - Taking Complete responsibility and Single Ownership for the growth via the respective Marketing channels- Research,define and understand the Target Audience, Marketing Intelligence, differentiation and positioning, develop marketing and communication strategies. - Use marketing insights to understand needs/expectations of… Show more - Develop Strategies & Tactics to get the word out about the company and drive qualified traffic and registrations.- Works for a Early Startup - Taking Complete responsibility and Single Ownership for the growth via the respective Marketing channels- Research,define and understand the Target Audience, Marketing Intelligence, differentiation and positioning, develop marketing and communication strategies. - Use marketing insights to understand needs/expectations of consumers and translating into best in class storytelling on Campaigns through Communications.- Define the appropriate mix of Campaign Elements (including Search, Social, Email, SMS, Whatsapp, Webinars,Channel Partners Programs, other programs, Partnerships, direct response etc)- Execution of Marketing Automation & continous Experiments in the campaigns, oversee the bidding strategies, and attribution tools- Build an Engagement strategy that pushes customers through the funnel by providing fully tailored and personalized communications to make the user to take immediate actions- Prepare, Manage and review overhead Marketing budgets for end-to-end marketing activities.- Forecast the monthly/weekly/daily reporting for traffic, revenue, spend, ROI and other performance KPIs.- Finding insights into customers current usage & untapped opportunities and buyer personas via interviews, surveys, focus groups and Sales data.- Empower business leaders with data, identify successful strategies and new opportunities, propose improvements to optimize performance and efficiency.-Closely work with the Management to share funnel-wise and audience wise conversion improvement ideas, feedback & performance results.- Execution of Marketing Road-map through Micro Projects, Weekly Sprint meeting and Observe the proceedings- Identifying their Business Challenges, use cases-Interests & Preferences and re-strategise the Marketing Communications Show less

• Craft strategies for all Marketing Communication, including Digital, Advertising, Communications and Creative Projects• Continuously develop and execute creative strategies to drive user acquisition, retention, and retargeting.• Ensure the alignment of Branding Communication on website, collaterals, campaign strategy and Present event calendar accordingly• Conceptualise and execute go-to-market strategy, generate demand, enable sales team, create metrics, measure them and… Show more • Craft strategies for all Marketing Communication, including Digital, Advertising, Communications and Creative Projects• Continuously develop and execute creative strategies to drive user acquisition, retention, and retargeting.• Ensure the alignment of Branding Communication on website, collaterals, campaign strategy and Present event calendar accordingly• Conceptualise and execute go-to-market strategy, generate demand, enable sales team, create metrics, measure them and scale the results. • Ensure that marketing expenditure within the allocated budget.• Participate in the quarterly and annual planning of the company’s objectives• Own the growth and Marketing Lifecycle (MLC). • Work in alignment with Sales Team to qualify, quantify business opportunities.• Assign team goals, monitor goals, conduct internal team gathers to upskill the team. Provide mentorship to the team members• Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard.• Attend and/or participate at conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis. • Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations• Prepare regular reports and presentations on marketing metrics for the Leadership team.• Conduct market analysis to identify challenges and opportunities for growth Show less

Ownership for Lead Generation Activities through Digital ChannelsDeploy the Complete Life Cycle of Customer. Setup the Digital WorkFlow for it. Collaborating with senior management on future site direction strategies to increase visits and conversions.Seeks out New Affiliate Channels to initiate growth. Improves ad channel efficiencies and broadens advertising strategiesTaking brand ownership and devising the brand strategy, including the setting of style guides,… Show more Ownership for Lead Generation Activities through Digital ChannelsDeploy the Complete Life Cycle of Customer. Setup the Digital WorkFlow for it. Collaborating with senior management on future site direction strategies to increase visits and conversions.Seeks out New Affiliate Channels to initiate growth. Improves ad channel efficiencies and broadens advertising strategiesTaking brand ownership and devising the brand strategy, including the setting of style guides, brand vision and value proposition for the short as well as the long termProvide guidance on all brand-related communication and innovation developmentIdeate & Execute the Building Stories, Commercial/Engagement Ads, Customer Testimonials, CSR Activities etc. Identify and test new growth opportunities (including new platforms, channels, and integration opportunities) to acquire new and engaged users and improve retention ratesDevelop the Brand Strategy that delivers consumer loyalty and generates demand. Focus towards Strengthening the brand identity and positioning across the Marketing Channels Show less

Perform daily Account Management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms. Ownership on Email, SMS, Social Media campaigns, Affiliate Marketing Partnership, Vendor Management. Ability to drive traffic and conversions by implementing strategies to the channels.Stay current on industry trends and best practices.Regular data analysis, Optimization to help facilitate account growth. Track on emerging online trends and best practices… Show more Perform daily Account Management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms. Ownership on Email, SMS, Social Media campaigns, Affiliate Marketing Partnership, Vendor Management. Ability to drive traffic and conversions by implementing strategies to the channels.Stay current on industry trends and best practices.Regular data analysis, Optimization to help facilitate account growth. Track on emerging online trends and best practices within digital marketing industry. Participates in brainstorming sessions that identify new marketing opportunities for clients.Develop and manage forecasts; implement strategies to achieve/exceed targets Show less

PPC Accounts: Managing all marketing efforts as they relate to online prospecting, including PPC ads, retargeting display ads, Google display/engagement, social (both paid and organic), content development, and other advertising associated with web acquisition efforts. In-depth analysis and provide strategic recommendations to improve the website usability and deliver better results. Track on emerging online trends and best practices within digital marketing… Show more PPC Accounts: Managing all marketing efforts as they relate to online prospecting, including PPC ads, retargeting display ads, Google display/engagement, social (both paid and organic), content development, and other advertising associated with web acquisition efforts. In-depth analysis and provide strategic recommendations to improve the website usability and deliver better results. Track on emerging online trends and best practices within digital marketing industry.Participates in brainstorming sessions that identify new marketing opportunities.Developing Re-marketing strategies for acquiring lost customers and lost revenue opportunitiesEmail Marketing:Ownership for campaigns from end to end – manage targeting and segmentation and design, planning, build and execution as well as reporting on individual campaign results.Continuously optimize email and direct mail success taking a data-driven approach, developing email and direct marketing strategies that engage and retain our customers.Creating a testing calendar for A/B testing on various email campaigns to evaluate the most effective approach for roll out and improvement.Ownership for all aspects of email implementation – subject line, creative development (in conjunction with web designers), testing, segmentation, and reporting.Social Media: Ability to drive traffic and conversions by implementing social media strategies.Regular optimizing on paid and organic social media efforts through effective of traditional channels Developing methods to increase channel followers and engagement through organic and paid methods across Social and Search Conducting regular audits to maximize performance and improve social strategy goals. Retargeting the website users and create Engagement to the visitor on focusing towards Leads generation. Upload and publish all new blog content to maximize the brand's online footprint.Publish regular Twitter, Facebook, LinkedIn and YouTube posts. Show less

Responsibile of Campaign Planning and Implementation.Budget Management, Performance Review, Optimization. Set up Goals, Reporting.Landing Page Optimization To Drive Quality Traffic.To Ensure Client Satisfaction and Retention.Knowledge Of Current Trends In SEM Practices.Managing Keyword Research, Optimisation and ad copy.Knowledge of Remarketing strategiesA/B Testing Practice.Product Branding

Understanding the Client's Goals. Create Campaign, Manage Ads, Optimize Campaign, Providing new strategies. Identifying areas for client business growth. Reporting. PPC Bid Monitoring. Measuring Campaign Outcomes. Regular Performance Meet With Client.