Vinoth Sreehari Email & Phone Number

Chennai, Tn, In

Chennai, Tamil Nadu, India

Marketing | Branding | Events | PR | Brand alliances

Chennai, Tamil Nadu, India

Marketing | Branding | Events

Chennai, Tamil Nadu, India

(The Choice School, Choice Kinderland, Tastee Choice (US), Choice Canning Co. & Tech Choice)• Heading and managing the day to day marketing activities (ATL & BTL) - Planning, budgeting and execution • Lead Generation- Mailers, SMS, paid campaigns and optimization (Social Media) for maximum lead generation• Agency Coordination- SPOC for digital, creative and media agencies• Approvals- Approving all creatives going out and ensuring the brand guidelines are adhered to• Projects- Planned and coordinated the deliverables at the GOAL Sea food conference 2022 at Seattle, USA for which Choice group were the platinum sponsors, ensured maximum brand visibility and reachNegotiated with Kochi Metro for Semi-Naming and branding of one of the upcoming metro stations in Kochi• Brand Identity- Launched a new website for the school (choiceschool.com), re-designed school brochures, mailers and all external communications templates uplifting the brand image

Chennai, Tamil Nadu, India

• Network Distribution-Worked on distributing content across various distribution networks (Theatres, Tv & OTT) like Disney+ Hotstar, Star India, Tata Sky, Apple, Google, etc, • Business strategy- Created and executed Release Plan Strategy for over 100 movies after thorough data analysis and execution of the same • Stakeholder Management- Experienced in liaising and negotiating with multiple stakeholders – Finance, Legal, Compliance, and Marketing teams to ensure successful releases of premium content across distribution channels • Promotion Planning & Execution- Assessed publicity and promotional requirements (Marketing needs) along with budgets for content to succeed across different networks• Advertising- Ensuring all brand guidelines are followed and giving approvals to creatives for Newspaper ads, TV spots, and Digital/Social Media posts • Team Management- Managed a team of 3 and reported to the VP of South India for all South India Operations.• Distribution Management- Streamlined distribution process and ensured optimum monetization • Content Management- Worked with teams within and across cities to ensure the seamless rollout of content in a timely manner within stipulated deadlines.• Billing & Payments- Ensured timely invoicing & payments • Revenue Generation- Delivered a 10% increase on planned revenues for content in the South Indian markets

Chennai, Tamil Nadu, India

Content Sales (OTT & Satellite) - Business Development, Operations & Liasoning

Chennai, Tamil Nadu, India

• Business Operations- Managed day-to-day operations for La Shaakahari and NH1 restaurants. Implemented SOPs which helped in standardization and streamlining • New Business Model- Part of the Core 5-member team in setting up a boutique 3 Star hotel in Chennai with a state-of-the-art nightclub after thorough market research, introduced technological advancements in the nightclub, which were the first in the country • Business Strategizing-Actively involved in menu planning, costing, software development, Vendor Management, Marketing & Branding.

Chennai, Tamil Nadu, India

• Part of the core 6-member team responsible for setup and launch of a chain of restaurants in Chennai • Launched ‘Sukh Sagar’ as a potential Food court Brand across various Malls and Trade Exhibitions ; Successfully launched three franchises in Chennai • Business Presentations-Made presentations for corporate houses and other financial institutions to establish long term business alliances with the help of sales pitches and profit-making propositions • Market Research & Analysis- Analysed the market potential of brand ‘Sukh Sagar’ by doing Competitor Analysis, SWOT analysis, Cluster group sampling survey and provided recommendations to the management.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor Of Commerce (B.Com.)