Vincent Quezada Email & Phone Number

* Daily monitoring of campaign performance, recommending or making adjustments to clients target metrics (CPO, ROI) to achieve desired results * Daily monitoring of listing performances making adjustments to desired position or maximum bid allowable * Review power terms for market competition, noting any new competition or existing competitor creative/position changes * Adjust settings to the AI at various levels to achieve preferred automated responses on the real-time click stream, producing desired bid changes * Communicate status of tactical initiatives to clients, answer questions, and field requests.

This was a 6 month contract.• Establishing lists of key term to be directly linked to clients websites. (These are the terms actually searched for in the MSN Live.com search engine) • Creation of advertisements on www.msn.com• Developed quarterly and monthly performance reports for clients• Analysis of advertisement and key term performance, in terms of impressions and actual conversions. • Edited advertisement content in order to maximize the effectiveness of key term searches for clients. • Maintaining and updating of campaign specific orders. • Training of all new hires in the areas of campaign creation and maintenance in the Bulk-Loading Tool and performance reporting. • Logistics analysis

• Negotiation of rates with radio stations on behalf of our clients*.• Establishing and maintaining relationships with our business vendors. • Coordinating advertisement campaigns with other analysts in order to achieve the goals of our clients.• Investment of the clients’ capitol into various advertising mediums.• Assisting the Charlotte NC, Boston, and New York analyst’s in the creating, revising, and ordering of campaigns in television and radio, according to plans handed down by a team of media strategists.• Analysis of individual markets as a part of a local advertisement campaign.• Clearing of discrepant invoices for payment to our various vendors. • Creating performance reports for clients. • Analyzing of performance reports from vendors. *Clients: Nissan/ Infiniti, Focus Films, State Farm Insurance, Direct TV, ABC, Exxon Mobil, Clorox, and NY state Lottery