An unlikely referral kickstarted my freelancing journey. Growing restless with my current situation and wanting more, I decided to back myself and delve into the scary world of self-employment. What followed was a rollercoaster of a ride. Some of the highlights included;- Working within one of the fastest growing dental marketing companies in the world and personally building campaigns for over 30 clients within a 11 month period- For another personal client over a 2… Show more An unlikely referral kickstarted my freelancing journey. Growing restless with my current situation and wanting more, I decided to back myself and delve into the scary world of self-employment. What followed was a rollercoaster of a ride. Some of the highlights included;- Working within one of the fastest growing dental marketing companies in the world and personally building campaigns for over 30 clients within a 11 month period- For another personal client over a 2 year period generating 23,000+ qualified leads, that converted into approximately $7 million dollars in new revenue- Both are still clients today (as of June 2020)Things soon got a bit too much to handle by myself and Purple Dental Digital was born out a necessity to continue to serve my clients. Show less

Broadening of scope for the same company that I have been with for nearly 3 years. Capped off by launching "Customedia Analytics" with another senior colleague - a new function of the business. Responsibilities;-Oversee digital and analytics strategies, communication, planning, implementation, reporting & optimisations for key clients-Account management & building relationships with key clients-Digital media planning and budgeting-Manage small digital team to design and… Show more Broadening of scope for the same company that I have been with for nearly 3 years. Capped off by launching "Customedia Analytics" with another senior colleague - a new function of the business. Responsibilities;-Oversee digital and analytics strategies, communication, planning, implementation, reporting & optimisations for key clients-Account management & building relationships with key clients-Digital media planning and budgeting-Manage small digital team to design and deploy digital marketing initiatives-Cross-campaign co-ordination and project management-Company expert in regards to Google Analytics & Google Tag Manager-Business wide recommendations to improve digital processes and strategy-Business wide recommendations on introducing new digital channels and tools-Holding workshops and creating documentation manuals to train client's on best practice Analytics processes Show less

Promoted to senior digital role within the same company, highlighted by major growth in strategic, client facing and training responsibilities.Responsibilities;-Liaising and building relationships with key clients, transitioning into an account management role-Additional responsibility to train and manage new staff across digital-Cross-campaign co-ordination and project management-Developed overarching digital strategy and recommendations for client's in accordance with… Show more Promoted to senior digital role within the same company, highlighted by major growth in strategic, client facing and training responsibilities.Responsibilities;-Liaising and building relationships with key clients, transitioning into an account management role-Additional responsibility to train and manage new staff across digital-Cross-campaign co-ordination and project management-Developed overarching digital strategy and recommendations for client's in accordance with client's objectives and budgets Show less

Worked as a media analyst for a boutique Sydney based media agency that offers a full range of services across online and offline Media.Responsibilities;-Implementation and management of digital campaigns, including Search, Social, Display, Video and Content-Digital campaign performance analysis, reporting and optimisations-Digital media strategy recommendations based on media consumption profiling-Search Engine Marketing (SEM): Research, Setup, Management, Strategy and… Show more Worked as a media analyst for a boutique Sydney based media agency that offers a full range of services across online and offline Media.Responsibilities;-Implementation and management of digital campaigns, including Search, Social, Display, Video and Content-Digital campaign performance analysis, reporting and optimisations-Digital media strategy recommendations based on media consumption profiling-Search Engine Marketing (SEM): Research, Setup, Management, Strategy and Optimisations across all major accounts-Social Media: Strategy, Planning, Implementation & Liaising with key clients-Trafficking & Marketing Attribution: DoubleClick Campaign Manager and UTM Tagging, including post campaign analysis-Assistant to the senior media buying manager across offline channels such as radio, outdoor and print Show less