Vinson Han Email & Phone Number

Singapore

San Francisco, California, US

Singapore, SG

• Develop and own the overall digital marketing strategy for APAC markets, working with relevant stakeholders, in line with broader company objectives
• Collaborate with local commercial leads, regional teams of designers, product managers, sales, subject matter experts, and external influencers and agencies to produce inspiring marketing campaigns
• Design, plan and execute growth marketing campaigns across all relevant channels to deliver app-download and lead-generation results
• Ensure a single source of truth of our prospects and contacts by integrating lead generation data across social media, marketing automation and CRM platforms
• Track and evaluate the impact of marketing programs in achieving their stated objectives, report on results and optimize future campaigns
• Be analytical & data-driven in all decision making and monitor the effectiveness of marketing campaigns on brand awareness and user acquisition

• Provide leadership and mentorship in omnichannel digital marketing to startup and SME clients to enable both individual and corporate clients to achieve desired marketing and business objectives
• Manage B2B and B2C clients across 15 industries, including eCommerce, online hotel networks, engineering, property investment, training, just to name a few
• Maximise and optimise traffic generation (paid, owned, earned), website traffic growth, web analytics, and web conversions
• Plan search engine marketing and social media marketing campaign for clients to increase brand awareness, online visibility, social interactivity, products, and services exposure
• Market research, develop, execute, analyse and optimise regional digital marketing campaigns (integrated, performance, branding, search, social, chatbot, mobile, video)

Singapore, SG

• Directing all SEO, PPC/SEM, social, display, retargeting, email/EDM, programmatic buy, brand and product awareness, mobile application development, lead generation programs
• Ensuring investments and efforts within each program drive the forecasted amount of qualified traffic, demand, and buyers for each program
• Proposing annual marketing investment (budget) required to meet or exceed file growth goals, traffic and demand goals and develop business case to support the annual investments
• Defining annual program KPI’s and program-specific strategies that capitalize on the ability of each programs’ strengths in driving new and repeat buyers and demand
• Ensuring continual optimization of each program to drive results versus forecast on monthly, quarterly and annual basis. Oversee efforts to ensure optimal allocation of the budget investments in each program
• The go-to person for digital marketing subject matters, working with regional cross-functional stakeholders across Asia Pacific.

- Leading, growing and mentoring a team of the digital marketing specialists who specialize in paid traffic generation, organic search engine ranking, persuasive copywriting, website design, mobile app marketing, social media marketing, online public relation and more in providing digital marketing solutions and services.- Advising local and regional.

Central, Hong Kong, HK

- Create, design and develop digital marketing strategy including SEO, SEM, Affiliate, Partnership for the Company.- Work with the creative team and the digital architectural solution team to optimise the Company's digital platform.- Liaise with IT on back-end tracking tools' implementation.- Be a passionate advocate and educator for digital marketing.

New York, NY, US

- Managing all SEM/SEO campaigns for a client portfolio within Neo@Ogilvy.- Overseeing a team of three; two planners and a manager handling search marketing campaigns for both local and regional clients.- Provide strategic leadership, tactical execution and analytic support surrounding the development of SEM/SEO programs for various clients.- Acting as the.

1. Provide Search Engine Marketing (SEM) consultancy to customers to maximize the online visibility through Search Engine Optimization (SEO) to achieve top 10 ranking in major search engines such as Google, Yahoo and MSN.2. Provide Pay Per Click (PPC) consultancy to customers in Search Engine Marketing (SEM) including PPC advertising promotion on the major.

Santa Clara, CA, US

In charge of Worldwide product marketing for the hand held cable tester, WireScope Pro.

Shah Alam, Selangor, MY

Provide consultancy on the company's telco solutions.

Provide technical consultancy on the company's prepaid/postpaid telecommunication solutions.

Providing technical support to in-house both computer software and hardware systems.

Tasked in shipping inventory system software programming.

Executive Program In Strategic Digital Marketing

Bachelor’S Degree, Computing Science