1. General Operations and Future Development of the Student Services Cell and Student Engagement 2. Leading and managing Student Service Team3. Efficient and effective deployment of Team and resources4. Strengthening University Clubs5. Plans, organizes, directs, engage and support hostel initiatives and ensures that such activities and services remain with budgetary limits.6. Drafting and sharing reports to the Management.

• Supporting Student Service Cell for strengthening the University Clubs • Enhances the student experience by transforming students’ lives through high-quality individual and group development initiatives. • Providing assistance to the School level events through planning and implementation.• Maintaining high standards of the University Events.• Manages financial resources within applied University Budgets• Handling internal and external University Communication.• Vendor Management

1. Responsible for all marketing strategies.2. Marketing Calendar: Curve out annual marketing calendar keeping market trend/mood, consumer behavior in mind and ensure execution of activities as per plan.3. Marketing Budget: To work closely with the GM for managing advertising, public relations, and promotional Budget to ensure that the expenditures are within the budgets allocated.4. Publicity and Media Management:-5. Public Relations: Building strong & positive brand equity through planned PR & Corporate Communications across key media channels.6. Event and Promotion management/execution: 7. Conceptualizing and executing innovative events and promotional activities for brand building of the Mall and customer engagement.8. Social Media Management9. Revenue Generation: 10. Selling Mall media to Mall Retailers for revenue generation of the mall.11. Retailer Relationship Management: 12. Vendor Management: 13. Monthly & Weekly Report Generation on all Marketing activities Taking care of the CSR of the Mall to project a social image of the Mall.14. To keep track of competitors activities 15. Placement of Mall Directory and Ensure clear-cut communication through signage.

1. Creating productive alliances with corporate / institutions to increase sales of the company by space selling.2. Client Relationship Management3. Organize merchandise in exchange of branding space for various promotions and CRM programs.4. Alliances to secure sponsorship/visibility of the company. 5. Responsible for direct and indirect revenue generation for Mall by various marketing activities.