Viola Chen

Viola Chen Email and Phone Number

Developing engine of Sales&Marketing @ Targus
anaheim, california, united states
Viola Chen's Location
Minhang District, Shanghai, China, China
Viola Chen's Contact Details

Viola Chen personal email

n/a
About Viola Chen

Sales and Marketing sophisticated skills with sound track records in the most renowned company. Veteran of entrepreneurial new brand development and new business generation, product innovation, e-Commerce, P&L management,Cross continental team management.

Viola Chen's Current Company Details
Targus

Targus

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Developing engine of Sales&Marketing
anaheim, california, united states
Website:
targus.com
Employees:
540
Viola Chen Work Experience Details
  • Targus
    Country Manager
    Targus Jul 2019 - Present
    中国 上海市
    -Responsible for Targus China growth, achieve sales and marketing goals, hit margin target.-Set up business fulfillment process in China, channels, logistics, distributors and service management.-Manage P&L, display, promotion campaign, stock turn over. Ensure Channel partner’s healthy growth.-Customer Relationship management, categorize Channel layers, including Retail/E-com/B2B/National Account management and balancing channel weight inside group, minimize channel… Show more -Responsible for Targus China growth, achieve sales and marketing goals, hit margin target.-Set up business fulfillment process in China, channels, logistics, distributors and service management.-Manage P&L, display, promotion campaign, stock turn over. Ensure Channel partner’s healthy growth.-Customer Relationship management, categorize Channel layers, including Retail/E-com/B2B/National Account management and balancing channel weight inside group, minimize channel conflict.-Cross region and functional coordinate, work with HQ legal, PD, operation to boost the resource utilization-China Market Business analysis and report, optimize local market strategies according to global guidelines, keep flexibility for market or customers fluctuation. Show less
  • Smart Tech
    Head Of Sales & Marketing
    Smart Tech Feb 2018 - Jul 2019
    Shanghai
    -Generate SMART GTM strategy and delivery to market precisely and effectively-Build up ED Tech products by delivering campus tour, seminar, courseware competition and key exhibitions, as well as social media, analysis Edu marketing trends and finalize market strategies by updated trends -Transit HQ products to local market, educate the local customers collaborate with local team and global team, coordinate different department(supply/PM/Legal/operation) to achieve sales… Show more -Generate SMART GTM strategy and delivery to market precisely and effectively-Build up ED Tech products by delivering campus tour, seminar, courseware competition and key exhibitions, as well as social media, analysis Edu marketing trends and finalize market strategies by updated trends -Transit HQ products to local market, educate the local customers collaborate with local team and global team, coordinate different department(supply/PM/Legal/operation) to achieve sales targets-Responsible for China P&L, (hardware/subscribe/contents )products alive in China Market-Manage Tier 1 distributor, keep reasonable stock and health business relationship, secure hit Smart standard and customer interest-Support Tier 2 Channel growth, Generate new sales opportunities and manage pipeline Show less
  • 斯沃琪集团
    Sales And Marketing Head Renata Batteries
    斯沃琪集团 Jan 2015 - Dec 2017
    Shanghai
    -Set up Renata Branch in China, stablish China Business Model-Search target market and channels, create channels map, (online/offline/B2B/hearing aid), and products category (sliver/lithium/Zinc) to fulfill, and manage the products portfolio, stimulate channel potential by products combination, special price and products for designate channels, period rebate for encourage channel growth -Define policies of Channels, pricing, business process, Reward system, GTM strategy, set Marketing… Show more -Set up Renata Branch in China, stablish China Business Model-Search target market and channels, create channels map, (online/offline/B2B/hearing aid), and products category (sliver/lithium/Zinc) to fulfill, and manage the products portfolio, stimulate channel potential by products combination, special price and products for designate channels, period rebate for encourage channel growth -Define policies of Channels, pricing, business process, Reward system, GTM strategy, set Marketing Goals -Collaborate HQ with local Swatch group, coordinate cross functional department engaging them into the day to day operations, solving domestic business operations problems. -Monitor channel performance, keep track of stock, shop of display, terminal promotion touch, adjust sales policy by regional needs-Analysis reports to find out channel operation problems and fix them by realistic solution Show less
  • Logitech
    Global Strategic Account Manager
    Logitech Jul 2007 - Dec 2014
    Shanghai City, China
    Maintain OEM & ODM business, manage product portfolio, P&L, NDA, quoting and manage daily work with AP top 20 IT customersInspire cross teams to achieve sales target, coordinate with R&D/Supply Chain/Marketing/Legal to contribute added value to brandCollaborate with global source team and AP regional fulfill team Lead the projects go to designated channel, generate revenue and win profitSustain and Optimize exist products lines, market share with key accountsEnhance the… Show more Maintain OEM & ODM business, manage product portfolio, P&L, NDA, quoting and manage daily work with AP top 20 IT customersInspire cross teams to achieve sales target, coordinate with R&D/Supply Chain/Marketing/Legal to contribute added value to brandCollaborate with global source team and AP regional fulfill team Lead the projects go to designated channel, generate revenue and win profitSustain and Optimize exist products lines, market share with key accountsEnhance the brand awareness of Logitech by Seminar and tech speeches Show less
  • Sony
    Sales Manager
    Sony Jun 2003 - Apr 2007
    Shanghai City, China
    Develop new channels and new customers, home shopping, catalog, EC.Generate sales by produce products solutionsBuild and implement sales SOP during clients Own channel P&L, tracking channel performance
  • Idc
    Slaes Supervisor
    Idc May 2000 - Apr 2002
    Shanghai City, China
    Handle Cosmopolitan Exhibition

Viola Chen Skills

Supply Chain Management Product Lifecycle Management 产品营销 管理人员 Sales 销售管理 Negotiation Channel Sales 业务开发 Business Development New Business Development 跨职能团队领导力 Enterprise Software 新业务开发 营销战略 Sales Operations P&l 市场情况调查 Cross Functional Team Leadership Strategic Planning Project Management

Viola Chen Education Details

Frequently Asked Questions about Viola Chen

What company does Viola Chen work for?

Viola Chen works for Targus

What is Viola Chen's role at the current company?

Viola Chen's current role is Developing engine of Sales&Marketing.

What is Viola Chen's email address?

Viola Chen's email address is vi****@****ech.com

What schools did Viola Chen attend?

Viola Chen attended Fudan University, Fudan University.

What skills is Viola Chen known for?

Viola Chen has skills like Supply Chain, Management, Product Lifecycle Management, 产品营销, 管理人员, Sales, 销售管理, Negotiation, Channel Sales, 业务开发, Business Development, New Business Development.

Who are Viola Chen's colleagues?

Viola Chen's colleagues are Jet Ng, Targus Emea, Denise Himes, Andy Jc, Tony Wang, Kelly Franklin, Amy L. Baish.

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