DIGITAL TRASFORMATION PASSIONATE - SERVICE MODEL INNOVATOR - CUSTOMER ENGAGEMENT ARCHITECT - USER EXPERIENCE CREATOR The most amazing journey in my life was to decide to live the architecture world. After more than 20 years experience trough architecture and design, the deep passion for my profession is still motivating, challenging and inspiring me day by day.The strong capability to transform and translate ideas in authenticity is my real attitude. I always find the way to achieve the target, and if I should fail, I retry again. Two souls and one heart, as a combination of my deep Arabic root and my Italian life, is the secret of my immensurable interest in different cultures.The profound curiosity for life is my lifeblood and my daily nourishment and the balance between innovation and contemporary awareness is my aesthetic credo where “Simplicity is the ultimate sophistication.”Specific Skills- 25 years’ architecture and retail design industry experience, 9 years in project management - Ability to translate brand language and corporate identity into interior design systems - materials, fittings, and signage, - Conception of service design experience in point of sale, product literature and marketing driven graphic design activities. - Retail design development and implementation- Deliver projects within the required timescale and budget- Liaise with other consultants in house and externally- Able to motivate others, strong interpersonal and communication skills - Analytical, commercial and client-focused - Strong business awareness