Viola Harris Email & Phone Number

Austin, Texas

• Assist top and mid-level brands with integrating into the SXSW event as a whole or help define and target areas within SXSW's three main pillars, Interactive, Music or Film, for brands to focus their marketing efforts.• Create marketing materials, deal memos, sponsorship proposals and begin the pitch process.• Work closely with Head of Legal Counsel and Head of Global Sponsorship on contract development and management including contract review and redlining to ensure business terms are thoroughly covered in the agreement.• Work directly with major clients to lead day-to-day conversations to ensure all assets and timeline objectives.• Serve as the Sponsorship department lead for SXSW Conference and Festivals throughout and as needed.• Oversee the hiring of seasonal employees and Sponsorship department support staff.• Client services and account brand management tasked with monitoring and executing marketing programs including social media and content creation to broad scale integrations with product sampling, branding, retail, on and off premise activation elements and messaging.• Generate new leads thorough both inbound and outbound prospecting. Developing creative and cultivating new pitch ideas to closing leads and new deals.• Gather, analyze and package key metrics, development opportunities into post season program recaps.• Successfully managed sponsorship programs grossing over $2M in revenue. Brands include WhiteClaw, FedEx, Target, YETI, and Diageo Brands.

Austin, Texas, United States

Austin, Texas Area

• Oversee the coordination and execution of Sponsor/Partner activations, design and build promotional applications. • Develop and provide data analytics for executed events to improve processes. • Build and maintain client relationships by conducting project management of all events and addressing client needs quickly and efficiently. • Organize and facilitate client meetings to review timelines, deliverables, data recaps, and best practices.• Serve as the main POC for festival brand partners and serve as the head of the sponsorship department. • Provided on-site technical/product support; collaborate with third party vendors and manage hardware and the deployment of equipment and services. • Collaborate externally with the VP of Brand Directors and discuss current program needs, festival market activity, and track registration data/ticket sales. • Partner with the Field Operation Director and Managers to ensure hardware is delivered and properly installed and facilitate network/power logistics. • Successfully managed more than 20 activations since March 2018. • Collaborated cross-functionally to grow product suites by testing and troubleshooting issues. • Developed and implemented an employee resource group for women within the entertainment business which currently has more than 60 members. • Notable clients thus far include, Hotels.com, Honda, Citi Bank, Lays and American Express

Dallas, Tx

• Manage sponsorship programs for Live Nation venues and festivals in the Dallas/Fort Worth market and festival Sponsorship production at SXSW and EDC Las Vegas. • Create innovative sponsorship programs and partnerships with new and returning clients; provide media evaluations on each program’s digital and social campaigns. • Coordinate Local and National Live Nation onsite sponsorship activities and build relationships with clients to ensure all contractual obligations are fulfilled.• Develop solicitations and materials, including letters of inquiry, promotional programming, sponsor proposals, and presentation materials.• Research and identify potential clients, create proposals, draft sponsorship contracts, oversee daily communication and organization of both Local and National contracts, and ensure contracts are executed. • Partner with the VP of Digital Communication and local Marketing Director to provide media evaluations on digital and social campaigns, route and schedule digital web campaigns, and track progress and delivery. • Assist the VP of global partnerships, VP of Legal Affairs, and the Regional VP to create and pull sales data reports, track account expenses, review sponsorship agreements, and create innovative marketing strategies.• Partner with established vendors to evaluate proposed partnership programs, fulfill signage needs, provide on-site brand ambassador teams, and deliver creative elements for productions to clients. Key Accomplishments • Executed on-site activations at more than 30 concerts each summer, creating brand visibility and value. • Exceeded contractual requirements for more than 20 clients to secure year-end renewals. • Selected to assist in sponsorship production for the largest festival production in the world; brands included Clairol, Red Bull, Corona, Smirnoff, Pioneer DJ, and Uber.• Successfully grew 3 clientele programs by more than 5% YOY.

Albuquerque, New Mexico Area

• Provided excellent customer service by answering clients’ questions and proactively recommending the right solutions to engage audiences.• Proofread press releases written by clients for delivery to the media; ensured clients’ public relations and/or investor communications requirements were understood and addressed. • Acted as a technical support contact for clients uploading and distributing press releases. • Monitored leads from the website and reviewed clients’ applications to ensure proper execution. • Prepared news releases, including monitoring reports and other pre-and post-sales documents to clients and potential clients. • Collaborated cross-functionally to process and approve membership applications and provide accurate information to customers.

Albuquerque, New Mexico Area

• Assisted Director of Sales and Sponsorships with multi-million-dollar corporate partnerships; coordinated with on-site marketing team on media packages, media/concert meet & greets, and sponsor and venue media coverage tracking. • Executed day of show duties while managing the fulfillment of sponsorship agreements and VIP Client hosting. • Cross-trained with all departments of Venue Operations, including box office management, marketing/promotions, pre-show coordination, merchandise sales and production. • Assisted with the development of solicitations and materials, including letters of inquiry, promotional programming, sponsor proposals and presentation materials.

Albuquerque, New Mexico Area

• Conducted face-to-face sales, serving as the first point of communication in a retail environment; answered customer inquiries related to new service orders, order changes, disconnects, and billing adjustments.• Ensured the customer received end-to-end solutions with fast and accurate processing of transactions.• Maintained store cleanliness and merchandising; stocked inventory. • Served as support to management, training new team members and assisting on complex transactions.Key Accomplishments• Promoted to small business specialist within 3 months of employment. • Recognized nationally as a leader in customer satisfaction.