Violaine Collard Email & Phone Number

Ville De Paris, Île-de-France, France

• Gestion de projets liés à l'amélioration des opérations et du service client en magasin
• Analyse et reportings hebdomadaires des KPIs par magasin (ventes et lancements, marge, gestion de l'inventaire, productivité, service client)
• Formation des équipes opérationnelles (Responsables magasin et Directeurs régionaux)
• Audits magasin visant à standardiser les opérations et identifier les problématiques communes à résoudre

• Maximisation de la rentabilité via la hausse des ventes et le contrôle des coûts
• Elaboration des stratégies de vente/d'approvisionnement à court et moyen long terme via l'analyse des KPIs, planification des ressources et pilotage des opérations quotidiennes
• Gestion et développement d'une équipe de 80 personnes via la mise en place d'objectifs, de plans de formation et d'un suivi d'évaluation
• Recrutement et suivi RH/paye
• Amélioration du service et de l'expérience client
• Embellissement de la surface de vente au travers du merchandising visuel (agencement, stylismes, communication)

Région De Paris, France

Formation terrain des basiques de vente jusqu'à évolution au poste de Responsable Adjoint Senior de Magasin.

• PRODUCT STRATEGY
• Carried out monthly sales analysis of the market, the results and positioning of the brand in its different distribution channels and categories in supermarkets and drugstores, as well as the performance of the pillars.
• Built recommendations concerning merchandising optimisation and new assortment on Face products
• Conducted an average price casacading on each category
• Carried out competitive and trend studies ont the beauty market👥 Manager: Stephanie Maakaroun, Marketing Manager - Western Europe Zone - Maybelline New York

Paris Area, France

• I developed and put into application my analytical skills in order to take the best strategic decisions. I also proved myself to be curious about trends and innovations in a market in constant transformation. My.
• Brought solutions to launches, e-commerce content and merchandising issues
• Improved the tools provided to the countries and the teamSTRATEGY (product, e-commerce, merchandising)
• Carried out monthly sales analysis of the market, the results and positioning of the brand in its different distribution channels and categories, as well as the performance of the pillars and 2018 launches
• Implemented new processes in order to stimulate sales, and to improve the customer experience online and in store
• Followed-up trends and market innovations👥 Manager: Sarah Schlegel, Marketing Coordination Manager - Western Europe Zone - Maybelline New York 💡 COSMETICS | MAKE-UP | BEAUTY | PASSION | STRATEGIC MARKETING | E-COMMERCE.

Région De Paris, France

• By collaborating on a daily basis with the teams of the operational marketing, production, artistic and sales departments, I mainly participed in the whole development of the House new tableware collection, A Walk in.
• Followed-up Tableware collections' development from their creative brief to their presentation to the buyers from the worldwide Hermès stores
• Managed and followed-up packagings' development (box and protective foam) from their technical brief to their delivery at the warehouse
• Created sales tools documents (brochures, catalogues, shootings)
• Created SKUs for new articles
• Prepared and animated the Autumn-Winter Podium/Showroom (prototypes, sales forecast, results follow-up)

Paris Area, France

• Integrated Marketing Communication being key to attract new consumers in LE BHV MARAIS stores, I assisted the team in the conception and implementation of advertising and digital campaigns. I also created editorial and.
• Created briefs intended for the Artistic Director
• Followed-up media strategies (displays, inserts, press, radio, cinema and digital)
• Managed and followed-up operational projects (catalogs, Out-Of-Home and Digital-Out-Of-Home displays, radio, press, photo shoots, coporate film)DIGITAL
• Created and animated web and social content (Facebook, Instagram, Twitter)
• Designed communication mediums (sliders, covers, gifs)

France

• Since 1989, this student organisation offers to companies direct marketing solutions.(2016 Turnover: 260 000 €)SHORT-TERM PROJECTS
• Interacted and defined with the client his needs
• Recruited students for the completion of the projects
• Managed contracts and invoicesQUALITY DIVISION
• Audited my peers
• Developed and updated guidelines and administrative documents2015 ANNUAL STATEMENT OF SOCIAL DATA (known as DADS in France)

Master Of Science In Management - Grande Ecole, Marketing

Activities and Societies: Organisation : JET emlyonEast China Normal University exchange in Shanghai (4 months) END-OF-STUDIES PROJECT →.

Bachelor'S Degree, Applied Foreign Languages (Lea)

• Professional English and Spanish (listening, speaking, writing, reading) • Economy, business law, marketing, accounting and finance

Exchange, Master Of Science In Management - Grande Ecole

ASIA This exchange allowed me to understand and take into account asian culture characteristics for marketing decisions • Business.

Bachelor'S Degree, Architecture, First And Second Year

• Architectural, urban and territorial projects • Visual communication • Architecture history from 1450 to 1975, cities history since.

Technical Diploma (Bts), Interior Design

• Furniture, architectural and interior design → designed a wooden bench (see picture below) • Artistic projects • Art and architecture.