I am the owner of Effortless Marketing, a digital marketing agency in Calgary, AB, Canada. My passion is to assist and educate business owners & entrepreneurs who feel lost in the tech world about online marketing, website design, search engine optimization and social media so they can grow their business and succeed online without getting frustrated and overwhelmed. Our team’s goal is to be the digital marketing company businesses trust and partner with. We want to take your company’s online marketing from frustration and confusion to success and peace of mind.Our mission is to create a profitable digital presence for our clients helping businesses spread their message and showcase their services and products to those they are meant to serve. - The keyword here is: profitable :). My story:In the fall of 2008 I quit my job as a systems analyst at Shell Canada … and didn’t quite know what I wanted to do. I took some time off and helped around my hubby’s business, when in the spring of 2009 a friend of mine who owned a commercial cleaning company asked me in desperation to help him out with his website. He hired and paid somebody a decent amount of money to build a website for his business, but after a few months there was still no website in sight…unfortunately, his story was and still is not uncommon.So I created my first website from start to finish and I was super excited not only because my friend was very happy with the finished product but also because I realized I had found something I really enjoy doing.At Shell, a small part of my job was to keep our department’s intranet web page up to date, so I got trained in HTML and Dreamweaver and that gave me some advantage and confidence to enter the arena of web design and Internet marketing.After designing a few websites, I started examining the search results in Google and other search engines. It puzzled me that certain sites would show up on the first couple of pages and others were nowhere to be found. I had to find out how to rank websites high in Google……Well, I can tell you that is a tall order and one that needs continuous attention and learning but that’s why I love it. I enjoy the ever changing, challenging aspect of Search Engine Optimization.On a personal note, I am a Hungarian, born and raised in Transylvania (yes, it’s a real place), Romania. I grew up speaking two languages and was “lucky” enough (not!) to live under the insane communist rule of Ceausescu until the age of 20 at which time I fled the country, lived in Norway and then immigrated to awesome Canada.