Viola Pak Email & Phone Number

903, On Tin Centre, 1 Sheng Hei Street, San Po Kong, Kowloon, Hong Kong.

As MD of Eggshell Group, I lead business strategy and development across our diversified branding, marketing, retail and technology arms. With 20+ years driving lifestyle brand success, I oversee innovation, partnerships, and growth planning. My vision is providing holistic solutions that achieve real success for today's businesses. Founded in 2005 as a strategic consultancy, Eggshell Group now spans creative services, communications, scientific innovations, smart retail, and systems development. I welcome connecting with professionals interested in our purpose-driven, integrated approach to brand transformation.

313A, Innocentre, 72 Tat Chee Avenue, Kowloon Tong, Hong Kong.

As Founder, I spearhead business development and innovation for Eggshell, a strategic branding and advertising consultancy. My expertise, driving lifestyle brand transformations through compelling strategies and customer experiences. At Eggshell, I oversee client acquisition, provide branding advice, generate ideas, and guide multidisciplinary teams. My vision is building distinctive brands through data-driven strategies that resonate across touchpoints. Founded in 2005 in Hong Kong, Eggshell delivers creative, analytics-led branding from research through multi-channel experiences.

Hong Kong Sar

As Cofounder and Marketing Director, I develop Relief & Belief's brand strategy and promote our sustainable disinfectant products. My responsibilities include identifying brand positioning opportunities through research, defining brand narratives that convey our mission, managing end-to-end product launch campaigns, overseeing PR and content creation, and building relationships with strategic partners. With comprehensive experience of driving brand transformations, my vision is establishing Relief & Belief as an iconic brand synonymous with life-enhancing, human-safe innovation.

Www.Ishopdea.Com

Ishopdea is an experimental business of us, my aim to spearhead business strategy and partnerships for our ethical lifestyle brand curation platform. My focus areas include scouting purpose-driven brands globally, onboarding like-minded sustainable partners, and amplifying social impact together. With a background in brand design, my vision is connecting conscious consumers to brands that blend innovation, quality, and social good across categories like eco-beauty, organic food, upcycled homewares, and more. I welcome connecting with mission-aligned startups and changemakers interested in joining our community advancing ethical consumption.

Hong Kong

Being a branding consultant for years, I established and advanced many brands for my customers, here, exampleG, which is my own exploration on leading business strategy and oversee branding for a design-driven lifestyle brand. We are proud that exampleG bought us several design awards and was successfully launched in the market. My focus areas include identifying market opportunities, developing new products like our award-winning thyme disinfectant spray, and building our brand narrative. With a background in brand design, my vision is redefining everyday products as joyful experiences that connect people. Founded in 2014, exampleG creates innovative and practical goods that go beyond functionality to bring delight. Our natural, non-toxic disinfectants merge efficacy and aesthetics for happy, healthy homes. I welcome connecting with values-driven professionals interested in our human-centric approach.

Hong Kong Sar

As Visiting Lecturer, I teach User Research and Brand Strategy courses to bachelor's degree students. My responsibilities include aligning real client projects, arranging site visits for research, lecturing on methodology, leading workshops, assigning design projects, conducting tutorials, and assessing student presentations. With over 20 years of industry experience, I excel at bridging academic theory with practical applications. My approach provides hands-on learning through guiding students through the full design process, from research to strategy to creative execution. I welcome connecting with other academics passionate about equipping the next generation of strategists and innovators.

香港特別行政區

Ishopdea Smart Retail provides a fully automated shopping experience, integrates sustainable development with technology, and brings environmental friendly products to different new markets in a stylish manner.The biggest feature of our vending machine is that the arcade machine also has a specific design and theme. The products sold are mainly healthier food and environmental friendly daily necessities, and some products have a fair trade concept. Existing Ishopdea Smart Shop is at The Hong Kong Award for Young People Jockey Club Duke of Edinburgh Training Camp. Welcome for any ideas on collaborations. We provide different rental or buy off plans for our partners and clients.

Science Park, Hong Kong

Hong Kong

As Brand Director, I lead marketing and brand development for lifestyle and consumer brands across Southeast Asia. My responsibilities include developing regional growth strategies, executing integrated campaigns, and expanding brand visibility and reach. I excel at tailoring impactful positioning and narratives that resonate in each market. My approach focuses on fostering strong emotional connections between brands and consumers across touchpoints.

香港特別行政區

Hong Kong

As Branding Director for Tokyo Secret, a Hong Kong-founded Japanese style premium ice cream brand, I spearheaded establishing the overall brand strategy and identity from zero to one.Also, I oversee ongoing brand management and development from new product innovation to marketing activations as we expand globally. My focus areas include collaborating cross-functionally to align our new launch and future expansions with our original brand narrative. With background spearheading brand launches, my approach centers on nurturing brands from birth by blending strategy with imaginative storytelling across mediums.

As Instructor, I develop and teach branding and customer experience courses for working professionals seeking to build or elevate their brands. My responsibilities include designing curriculum covering branding theories, tools, and real business case studies, delivering interactive lectures, leading hands-on workshops, and directly coaching students through practical exercises. I excel at equipping professionals with strategic and creative skillsets to craft distinctive brands that resonate with target consumers.

香港特別行政區

As Instructor, I teach marketing and advertising courses to logistic students across age groups 15+, 20+, and 25+. My responsibilities include developing curriculum, delivering lectures, assigning projects, conducting tutorials and outdoor learning, administering exams and presentations, and grading coursework. I excel at imparting fundamental concepts and techniques tailored to logistic contexts. My approach provides hands-on learning to equip students with transferable skills for further education or professional roles.