Viola brings a visionary perspective to the future of products as both a successful creative and entrepreneur. As a design entrepreneur, Viola has worn many hats, from leading creative teams, designing product assortments, building sales teams, developing a global supply chain at scale, to growing a long lasting brand with a team of like-minded folks. Keeping an open mind, and a sense of play and curiosity leads her process, and she is constantly refining the concept of idea to store for today’s consumer. Beyond creating a good product, Viola believes that thoughtful solutions through a sustainable supply chain, the packaging experience and immersing the customer in a memorable experience is what will create a powerful brand. Ultimately, she is always inspired to push the creative envelope; to represent a thoughtful, evocative design that touches the heart and motivates a call to action.Her work has been featured on the Today Show, Real Simple, O magazine, Design Sponge, OhJoy and numerous blogs and publications. She is also the author of “Packaging Your Crafts”. Viola lives with her husband and her two kids, Maika and Alistair, in the San Francisco Bay Area. She is 5’2” on a good day, but is a force to be reckoned on the basketball court.