Viola Yakimenko Email & Phone Number

Warsaw, Mazowieckie, Poland

- Led and mentored a team of 6 designers, aligning their efforts with overarching marketing objectives- Defined and refined the creative process for performance;- Built and implemented a content strategy for LinkedIn, Behance, Dribbble and X;- Overhauled creative content production with a marketing-centric approach.Achievements: average 150% increase in.

Minsk, Belarus

- Transformed creative process from agency-type cooperation to a dedicated, cross-functional team focused on performance metrics;- Established a continuous creative feedback loop for new launches with insights derived from solid data;- Redefined creative approach for different channels (Google, Meta, YouTube, Ad Networks, etc.), enhancing the cultural.

Minsk, Belarus

- Marketing Platforms evaluation to increase global performance: CJ Affiliate, Webgains, Adsupply, Accesstrade (ASIA), Involve ASIA. As a result - acquisition cost decrease twice and traffic quality improvement by 30% in terms of ROAS - Negotiating current and new contracts with marketing platforms- Creating onboarding docs and processes for newcomers.

Product Marketing, Content Strategy, UX Design, Analytics, Marketing analysis, E-commerce- Define and manage go-to-market strategy including positioning, messaging, policy, and launch strategy- Work on product brand awareness in the market- Execute full-cycle marketing campaigns launch including FB Ads, Google Ads, and SMM- Marketing planning coordination.

Minsk, Belarus

- Work closely with the Product team on marketing objectives - Creating benchmarks for competitive analysis on the market- Running Google Adwords (SEM and GDN) campaigns in ASIA and EU regions- Building the process of launching TV and influencers campaigns (preparation, review, and approval) as well as developing the way of optimization and evaluation of.

Minsk, Belarus

- Worked on CRM campaigns (creating, building and analyzing the critical metrics such as CTR, conversion rate and etc)- Conducted A/B tests and further campaign’s optimization- Worked on tech integration of CRM and email marketing system with other departments to obtain marketing KPIs- Performed training for regional managers- Run complex work streams to.

- Worked on bonus codes generation program - Created relevant assets for 200 mln users all over the Globe- Did an analysis of the bonus code usage for internal global reporters from the NA, APAC, CIS, and EU regions

Minsk

- Elaborating, analyzing, addressing unusual players' requests through the Kayako support system;- Asssisting users in solving financial problems with payment issues (Paypal, Qiwi, creadit cards and etc.);- Notifying and working with other departments to ensure the accuracy and succes of in-game eventsredit cards etc.);

- Preparing reports, tables and charts, analyzing financial data for Ministry of Communication Republic of Belarus and State Commitee of Statistics- Calculating salary for 1000+ employees based on established metrics

Summer Course, Fashion/Apparel Design

Summer course in Fashion Design: Design your Capsule Collection: - fashion drawing - fashion design - pattern making&tailoring techniques.

Bachelor'S Degree, Economics And Management

Telecommunications/Radio, Broadcasting And Television