Viola Yakimenko Email & Phone Number

Warsaw, Mazowieckie, Poland

- Led and mentored a team of 6 designers, aligning their efforts with overarching marketing objectives- Defined and refined the creative process for performance;- Built and implemented a content strategy for LinkedIn, Behance, Dribbble and X;- Overhauled creative content production with a marketing-centric approach.Achievements: average 150% increase in followers across platforms, doubled online presence, reduced production costs by 50%

Minsk, Belarus

- Transformed creative process from agency-type cooperation to a dedicated, cross-functional team focused on performance metrics;- Established a continuous creative feedback loop for new launches with insights derived from solid data;- Redefined creative approach for different channels (Google, Meta, YouTube, Ad Networks, etc.), enhancing the cultural landscape in each region (US, EU, APAC and CIS);- Developed a weekly brainstorming system complete with test result analysis, trend forecasting, and ideation;- Led and inspired a cross-functional team (up to 10 ppl) to create compelling content across various platforms (both performance and brand-oriented);- Facilitated collaboration between the Brand platform and Legal team to manage risks and maintain brand integrity while exploring innovative ideas.- Presented the results to C-levels and all the stakeholders involved across the multiple teams and markets.Achievements: a fourfold reduction in production costs, unlocked growth opportunities for the product (audiences, geographies, channels, etc.), CTR + 50% across various platforms, CR + 30%, ROI + 35%, team growth from 4 to 10 people in 1.5 years

Minsk, Belarus

- Marketing Platforms evaluation to increase global performance: CJ Affiliate, Webgains, Adsupply, Accesstrade (ASIA), Involve ASIA. As a result - acquisition cost decrease twice and traffic quality improvement by 30% in terms of ROAS - Negotiating current and new contracts with marketing platforms- Creating onboarding docs and processes for newcomers- Optimizing global performance campaigns in terms of KPI and Creatives- Mentoring junior team members and participating in hiring processes- Developing test task for hiring process- Tracking issues solving to fix bugs and improve LPs performance (APAC market)

Product Marketing, Content Strategy, UX Design, Analytics, Marketing analysis, E-commerce- Define and manage go-to-market strategy including positioning, messaging, policy, and launch strategy- Work on product brand awareness in the market- Execute full-cycle marketing campaigns launch including FB Ads, Google Ads, and SMM- Marketing planning coordination with release and roadmap milestones- Planning and executing media plan- Develop deep expertise and insights about the customers through analysis and research and use this to craft product strategy- Conduct research on the market, competition, and customers to identify trends, pain points, and opportunities for growth- Messaging and supporting all the material creation, communication plan and etc.- Work deeply on landing page creation to find the best market solution for our campaigns (run tests and analysis)- Run experiments through Google Analytics to identify the best user experience- working with development team ensuring right deliverability according to marketing needs and customer research.Products:https://ulej.by/https://molamola.by/

Minsk, Belarus

- Work closely with the Product team on marketing objectives - Creating benchmarks for competitive analysis on the market- Running Google Adwords (SEM and GDN) campaigns in ASIA and EU regions- Building the process of launching TV and influencers campaigns (preparation, review, and approval) as well as developing the way of optimization and evaluation of the impact - Building and optimization user acquisition campaigns in cooperation with CPA/CPC Advertising networks globally to meet company KPIs (Ad2Games, IronSource, Peerfly, Septeni, CPMStar and etc)- Develop and implement the digital acquisition strategy- Initiate and develop new activities based on global and regional strategies to acquire new users- Work on the budget forecast and follow up with this. Collaborate with finance and legal team on invoice issues and budget planning - Provide support to the current and collaborate with new business partners and handle their queries from the signing IO stage to the broaden of performance- Take part in content preparation of marketing materials working closely with design and copywriting team. A/B testing coordination and analysis. - Constantly communicate with a tech team in terms of any questions and bugs related to the tracking tools to find the way for new developments

Minsk, Belarus

- Worked on CRM campaigns (creating, building and analyzing the critical metrics such as CTR, conversion rate and etc)- Conducted A/B tests and further campaign’s optimization- Worked on tech integration of CRM and email marketing system with other departments to obtain marketing KPIs- Performed training for regional managers- Run complex work streams to optimize marketing objectives for clients- Managed data analysis and different dashboards to advise internal reporters- Built rapport and partnership with current and potential business partners.

- Worked on bonus codes generation program - Created relevant assets for 200 mln users all over the Globe- Did an analysis of the bonus code usage for internal global reporters from the NA, APAC, CIS, and EU regions

Minsk

- Elaborating, analyzing, addressing unusual players' requests through the Kayako support system;- Asssisting users in solving financial problems with payment issues (Paypal, Qiwi, creadit cards and etc.);- Notifying and working with other departments to ensure the accuracy and succes of in-game eventsredit cards etc.);

- Preparing reports, tables and charts, analyzing financial data for Ministry of Communication Republic of Belarus and State Commitee of Statistics- Calculating salary for 1000+ employees based on established metrics

Summer Course, Fashion/Apparel Design

Summer course in Fashion Design: Design your Capsule Collection: - fashion drawing - fashion design - pattern making&tailoring techniques.

Bachelor'S Degree, Economics And Management

Telecommunications/Radio, Broadcasting And Television