Violet Batcha Email and Phone Number

Responsible for planning, developing, and implementing the comprehensive communications and marketing program to advance the missions of the Organic Trade Association and The Organic Center. Provide day-to-day leadership and guidance for the Communications Team by ensuring that all print and electronic collateral, websites, and outbound communications for mass distribution are consistent, effective, and appropriately reflect the organizations' distinct brand strategies. Collaborate closely with the CEO and board of directors to engage critical internal and external audiences, including member companies, coalition partners, and the media. - Project lead on $2.2 million USDA Organic Market Development Grant project and co-chair of industry Strategic Communications and Marketing Council- Spearhead the data-driven digital marketing strategy to grow OTA's membership and bolster engagement, resulting in an 80% increase in newsletter click-through rate and 125% increase in member product downloads- Launched a communications toolkit to assist brands in effectively educating consumers on the environmental, human health, and social benefits of their company and products- Positioned OTA as the leading voice of the industry during the largest-ever update to the organic agriculture standards, resulting in 2,500+ media hits with a potential reach of more than 2 billion - Oversee marketing and PR strategy for OTA's Power of Associations Silver Award-winning Diversity & Entrepreneurship program supporting minority business owners and producers - Lead the marketing and communications efforts, from ticket sales to event branding and on-site design, for all in-person and virtual events, including OTA's annual Organic Week conference and advocacy days in Washington, D.C., and The Organic Center’s annual science gala that convenes art and science through interactive exhibits

Worked with cause-centric companies and nonprofits on inbound marketing, digital content strategy, copywriting, editing, social media, and branding. Developed content, including website landing pages, social media, email newsletters, and press releases. Executed and analyzed the performance of digital promotion campaigns using organic social, paid social, and Google Ads.- Oversaw content development and promotion of sponsored digital media campaign that raised $270,000 for organic research center and reached more than 500,000 consumers- Led year-end fundraising campaign for school nutrition equity nonprofit that increased individual supporter giving by 40% from previous year- Developed corporate sustainability talking points on the impact of biodegradable, plant-based plastic wearhttps://www.violetbatcha.com/

Established and executed the social media strategy for 700,000+ followers across social channels including Facebook, Twitter, YouTube, Instagram, and Pinterest. Responsibilities included the development of content calendars, influencer strategy and outreach, community management, and analytics. Grew audience by more than 60%. Wrote, edited, and published weekly materials for the web including; blog posts, fact sheets, and campaign landing pages. Project managed the creation of consumer-facing materials including multimedia elements for use on social media and web properties. Monitored, analyzed, and reported to the President and Vice President of Digital Strategy on social and Google Analytics on a bi-monthly basis to guide content development and marketing strategy. Generated digital launch strategies for reports and new research including webpage layout and digital promotion strategy to optimize reach and coverage.Managed celebrity influencer program featuring Kourtney Kardashian, Erin Brockovich, Michelle Pfeiffer, and others.Project managed the development and promotion of EWG's Healthy Living: Home Guide, including overseeing the web development firm to ensure the product launched on time and within budget, and successfully met the organic traffic goal of 200,000 visitors in the first 6 months.

Managed overarching public relations strategy, including digital marketing, media relations, and content development for a national advocacy campaign to require GMO food labeling, generating 1.4 million petition signers delivered to the FDA. Led media relations and consumer engagement strategy for the launch of the Only Organic advocacy and advertising campaign, reaching 3 million consumers with educational video content.Oversaw strategic media plans for the release of newsworthy research, prioritized media requests daily, and secured editorials and quotations in mainstream news outlets, including the New York Times, USA Today, Washington Post, TIME, and the Wall Street Journal.Defined and managed all social media strategy and content for 250,000+ followers across social channels, such as Facebook, Twitter, and YouTube, including daily posts, content calendars, influencer strategy and outreach, community management, and analytics reporting.Managed campaign websites, including content production and overseeing webpage redesigns.Produced and deployed campaigns' email communications through CRM tools, and analyzed results of email campaigns.Collaborated with multiple departments, outside vendors, and freelancers to create branding materials, video content, and community engagement.

Drafted and edited press releases, letters to the editor, and Op-Eds for national and international clients with a focus on the environment, human rights, and healthcare.Generated and maintained target media lists using Cision Point.Secured media coverage and reporter meetings with top outlets such as, Washington Post, Politico, NPR, New York Times, and USA Today.Project management of client info graphics from conception to final design and copy.Managed clients’ Facebook and Twitter accounts.Generated daily media clip packages and coverage summaries.Participated in brainstorms, researched, and edited new business proposals.

Performed research and created product review buzz articles for published magazine and online publication with a focus on healthy snacks and meals for children.Fact checked articles for published magazine.Blogged weekly for online publication about various healthy, eco-friendly living and parenting subjects.Gathered samples, attended castings and photo shoots, helped with models, set design, and cataloged samples used.

Managed schedule and outreach to speakers for a 3-day national conference with over 2,500 attendees, 36 speaker sessions with over 60 speakers including federal agency representatives.Onsite management of national conference speaker ready room including supervision of temporary workforce. Attended and reported on Congressional hearings on the 2012 Farm Bill.Maintained and updated member database.Completed project mapping regulatory stakeholders.Created member survey including delivery of final analysis and report on member priorities for 2012 Farm Bill.