Violet Ding Email & Phone Number

New York, NY, US

New York, New York, US

New York City, US

Discovery acquired Warner Media in April 2022 to form Warner Brothers Discovery

New York, US

New York, US

• Managed various business analytics including consumer engagement, content consumption, and marketing campaign impact.
• Responsible for defining and establishing analytics implementation plans for new and existing initiatives
• Provided guidance for best practices for consistent tracking implementations across multiple digital platforms including web, mobile and connected devices
• Responsible for designing and managing analytics validation and UAT
• Managed ongoing quality assurance for analytics data
• Contracts negotiation and vendor relationship management

Atlanta, GA, US

Atlanta, GA, US

• Responsible for developing web analytics strategy which includes researching and selecting necessary tools and developing and implementing necessary processes and methodologies.
• Collaborate with Product Development, Web Technology, Sales/Distribution and other Marketing functions to gather requirements and establish KPIs for new websites
• Lead Adobe SiteCatalyst tracking implementation on new websites
• Responsible for developing dashboards and reports to meet the needs of key clients at both strategic and tactical level
• Link on-line activities of key user segments with offline sales and redemption behaviors to assess the incremental value of web properties
• Evaluate, select and manage external vendors for specific analytics projects and implementation of tools and methodology

El Segundo, CA, US

• Creating and managing holistic dashboards that provide insight and assist with business decisions
• Leading ad hoc investigations of behavioral and sales variances and reporting results to senior management
• Responsible for A/B testing implementation, reporting, and analysis to optimize conversion rates to increase online sales
• Responsible for SEO reporting and making recommendations to increase sales from SEO traffic
• Partnering with web producers and media agencies to ensure campaigns are properly tracked and providing campaign results and strategic recommendations for improvements
• Participating in site re-designs and enhancements as a measurement subject matter expert to identify reporting requirements, monitor implementations and evaluate post-launch impact

Long Island City, NY, US

• Responsible for web analytics implementation (Adobe SiteCatalyst) on unfcu.com and 3rd party lending sites. Responsible for all web analytics related works, including reporting and analysis.
• Responsible for administrating marketing database system (MCIF) and segmentation analysis for various UN regions
• Responsible for quantitative research projects (primary research) and presenting findings to senior management

New York City, NY, US

• Responsible for marketing and business analysis including traffic, promotion, paid search and newsletter performance to support Marketing, Sales and Ad Operations teams
• Responsible for developing and producing monthly traffic reports and interpreting data
• Responsible for determining success metrics, creating tracking requirements by working with IT, Marketing, Sales, Editorial and other iVillage business units
• Responsible for providing producers, Marketing and Sales staff with Omniture training
• Responsible for managing overseas reporting team in India

New York, NY, US

• Analyzed direct-marketing results and made strategic recommendations based on findings
• Prepared weekly and monthly business reports/presentations for senior management
• Performed P/L and breakeven analysis for campaigns, promotion budgeting and sales forecasting

Amsterdam, North Holland, NL

• Informed Elsevier’s product development strategy and business growth opportunities by performing quantitative analyses on internal sales data and interpreting the results
• Identified potential acquisitions by performing analyses on competitor’s financial data as well as analyses on market sizes, growth trends and market share for the segments of the company's business
• Performed critical media analyses on top priority issues in strategic marketing in support of senior management decision-making