Group’s media investment optimizationAnnual & bursting media strategyMedia planning & buying process quality control Media investment KPI control & process optimizationMedia agency management & pitch managementMedia & market insights

Lead a team for the development of integrated planning strategy development and buying tactics, including planning, execution and post-campaign analysisWork together with client’s brand team to develop product/ brand’s marketing strategy & communication strategyBrief buying team and control overall budgetSeek for creative media buy opportunity ( including traditional media & digital media) and recommend to suitable brands/ productsAnalysis on competitor’s media strategy and dig… Show more Lead a team for the development of integrated planning strategy development and buying tactics, including planning, execution and post-campaign analysisWork together with client’s brand team to develop product/ brand’s marketing strategy & communication strategyBrief buying team and control overall budgetSeek for creative media buy opportunity ( including traditional media & digital media) and recommend to suitable brands/ productsAnalysis on competitor’s media strategy and dig out implicationTo study target consumer’s demographic, psychographic, and their consumption habits and design tailored consumer surveys Show less