Violeta Ayala Email and Phone Number

- Developed and executed a comprehensive communications plan, leading to increased brand visibility and engagement.- Managed the production of publications and audiovisual materials to ensure high-quality content delivery.- Led crisis communications protocols and trained leadership and staff, enhancing crisis preparedness and response.- Drive marketing initiatives to enhance student recruitment efforts, resulting in increased number of leads for the Admissions Area.- Organize… Show more - Developed and executed a comprehensive communications plan, leading to increased brand visibility and engagement.- Managed the production of publications and audiovisual materials to ensure high-quality content delivery.- Led crisis communications protocols and trained leadership and staff, enhancing crisis preparedness and response.- Drive marketing initiatives to enhance student recruitment efforts, resulting in increased number of leads for the Admissions Area.- Organize institutional events of more than 1,500 people (5/10K Race, Six Flags Day). Show less

• Developed and executed a comprehensive communications plan, driving internal and external strategies for Peterson Schools.• Managed the production of publications and audiovisual materials, ensuring high-quality content delivery.• Led crisis communications protocols and trained leadership and staff, enhancing crisis preparedness and response.

Develop and implement the strategic communications plan of the school ensuring the correct transmission of key messages with the purpose of properly conveying the vision of the institution to all the internal and external constituencies. Additionally, implement and manage the privacy program of the institution. - Coordinate all internal communications: weekly bulletin, special messages and plasma screens- Develop and supervise the production of all institutional publications: magazine… Show more Develop and implement the strategic communications plan of the school ensuring the correct transmission of key messages with the purpose of properly conveying the vision of the institution to all the internal and external constituencies. Additionally, implement and manage the privacy program of the institution. - Coordinate all internal communications: weekly bulletin, special messages and plasma screens- Develop and supervise the production of all institutional publications: magazine, family handbook, viewbook, annual report, foundation report- Manage on-line communications: web-sites (external and intranet) and social media (Facebook and twitter)- Handle external communications and PR- Coordinate crisis communications- Safeguard the corporate image ensuring that it is correct and consistent with the brand guide and it is used in all the media and communications- Supervise photography and video productions- Data Protection Officer: implement and manage the privacy program on personal data- Participate in Directors' and Leadership team meetings- Control and administer the area's budget Show less

• Spearheaded internal and external communications strategies, managing budgets effectively.• Revamped institutional image and developed an identity manual for safeguarding the brand.• Led website redesigns and digital communications enhancements for improved user experience.

1) Design and execute the Internal Communications strategy: internal media management, communication campaigns, program rollouts, corporate messages and contests for employees and relatives (dancing, drawing, etc.).2) Plan and implement External Communications and PR strategies: messages, presentations and contests for dealers, internet site for dealers and customers, PoP material, promotional articles, maintain relations with financial associations, media agencies, governmental entities… Show more 1) Design and execute the Internal Communications strategy: internal media management, communication campaigns, program rollouts, corporate messages and contests for employees and relatives (dancing, drawing, etc.).2) Plan and implement External Communications and PR strategies: messages, presentations and contests for dealers, internet site for dealers and customers, PoP material, promotional articles, maintain relations with financial associations, media agencies, governmental entities (i.e. Ministries of Health and Education) and non-profit organizations.3) Establish and execute CRM strategies in order to develop promotional campaigns targeted to specific customers: objectives set up, market segmentation, materials design, campaign execution and results measurement4) Design and execute the Market Research strategy: coordinate satisfaction studies among customers and dealers in order to find out needs and areas of opportunity5) Manage the corporate identity and its diverse applications: stationery, signs, presentations and advertising6) Design and implement the Social Responsibility strategies: make alliances with foundations or nonprofit organization to support particular project and organize volunteer activities among employees7) Organize internal and external events: Family Day, Birthday Breakfast, Christmas Party, Dealer Meeting and Commercial Managers Training Course8) Budget management for the Operations, Marketing and Sales Departments (7 million USD approx) Show less

1) Develop and implement employee communications: publish internal magazine for the company in Mexico, advisory board member for the regional newsletter (American Continent), write articles for the regional and global newsletters, coordinate communications correspondents in Mexico (Monterrey and Guadalajara) and the Latin American Region (Argentina, Brazil, Puerto Rico and Venezuela), video production, coordinate the intranet and elaborate internal campaigns to foster the corporate culture.… Show more 1) Develop and implement employee communications: publish internal magazine for the company in Mexico, advisory board member for the regional newsletter (American Continent), write articles for the regional and global newsletters, coordinate communications correspondents in Mexico (Monterrey and Guadalajara) and the Latin American Region (Argentina, Brazil, Puerto Rico and Venezuela), video production, coordinate the intranet and elaborate internal campaigns to foster the corporate culture. 2) Develop and implement executive communications: elaborate speeches and messages for the President of DCFS Mexico and the President of DCFS Latin America. 3) Handle Public Relations and coordinate media placement.4) Events organization with internal (employees) and external (dealers, customers, media and government) public.5) Develop and implement Social Responsibility strategy.6) Coordinate special projects (Great Place to Work, innovations programs and recognition programs).7) Coordinate and supervise communications and social responsibility activities for Latin America: Argentina, Brazil, Puerto Rico and Venezuela.8) Budget management of the Department. Show less