Violeta Alexandru Email & Phone Number

Bucharest, Romania

- Creating the yearly GTM strategy - Developing marketing content for all stages of the buyers’ journey including presentations, whitepapers, solution briefs, landing pages, videos, blogs, etc.- Creating tools to support the sales cycle such as sales kits and buyers guides, as well as tools to support demand generation assets and activities such as webinars, infographics, etc.- Acting as a subject matter expert for the product with analysts and press, as well as with customers and partners at tradeshows and events.- Driving product launch activities jointly with other members of the product and marketing team.- Supporting sales enablement efforts through product training and creation of enablement tools such as call scripts, training presentations, cheat sheets, and more.- Maintaining a constant pulse on the customer experience – from the customer use case to user persona to competitive landscape - through regular customer contact and monitoring of the enterprise software security market.- Working together with customers to turn them into advocates via case studies and webinars, joint event keynotes

Bucharest Metropolitan Area

- Develop differentiating messaging and value propositions for Lenovo’s Telco & Edge products and solutions- Develop message maps and marketing collateral including solution sheets, customer and sales presentations, website content, external presentations, blogs, social media posts, etc.- Communicate product positioning and tailor to target markets & personas- Responsible for events strategy, external communications, analysts and media relations for the segment- Support Director/VP/GM for external and internal discussions and events including developing compelling content- Responsible for sales enablement collateral and interlocks with worldwide and regions for product and solutions placement and promotions- Collaborate with cross-functional teams to promote Telco & Edge solutions

Bucharest, Romania

- Identifying the game’s target audience, positioning, values, and selling points- Creating brand identity title, packaging, and storytelling around a game’s plot and characters- Conducting market research, benchmarks, polls and consumer studies- Following the game development stages and making recommendations to improve user experience, involvement, socialization and retention- Coordinating game approval with copyright owners (Universal, Sony Pictures, Ubisoft, Marvel, etc.)- Planning global launches- Defining the marketing strategy to create brand awareness and generate traffic and installations, including but not limited to press relations, promotion and partnership programs, social marketing actions, sales support docs for app store visibility, traffic acquisition recommendations, etc.- Coordinating implementation with local marketing & PR teams, key account managers, the game monetization & user acquisition manager, and partners- Creating promotional tools for games, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other assets required for special marketing initiatives- Analyzing marketing campaign results and reporting them to the teams, top managers, and licensors for each game- Creation of user acquisition assets in collaboration with local business teams- Gauging and analyzing feedback, behavior and market acceptance from game users, then sharing the results & recommendations with the production teams and top managers of each game- Optimization of the app stores pages performance and visibility- Collaboration with the user acquisition teams to optimize the advertising campaigns and create new assets- Coordinating community management and customer care activities/messaging, as well as defining specific game customer care policies when needed- Managing a marketing calendar based on game updates and promotions, overseeing related announcements, merchandising, and community management

- Owner and developer of annual marketing plan with quarterly refresh based on regional direction and local business priorities- Deliver unique/compelling point of views, strategic messaging and leadership proof points improving IBM's hybrid cloud market position, competitive advantage and business results in Europe- Define and articulate the market segments to pursue based on Global direction and local priorities- Acquire deep insight into the local markets with respect to customers, trends and competition.- Identify together with market analysts preferred routes to acquire different types of segments of clients - Coach local marketing contacts to optimize results- Apply deep buyer behavior expertise to orchestrate and manage the delivery of an exceptional client engagement experience end-to-end encompassing buyer journey, content narrative and collaborate with the Campaign Manager in order to align the needed tactics to the target audience- Understand the Business Partners ecosystem and partner with key vendors in order to ensure an aligned and compelling message towards IBM customers- Partner with regional sales teams to Identify preferred routes to acquire different types of segments of clients, continuously optimize marketing execution and business results.

Bucharest, Romania

Responsible for:- The overall view of the Chemicals & Petroleum market, industry trends, pain points, competitive landscape- Defining the global marketing strategy for the industry in collaboration with global industry leadership- Research into the audience addressed with campaigns in order to define tactics, go-to-market strategy and value proposition- Working closely with content and performance marketing to execute targeted, buyer-centric campaigns in support of achieving the business targets- Continuously optimizing campaigns using data-driven approaches- Project managing execution of digital campaigns and global events- Overseeing IBM's digital presence for in the industry

Bucharest, Romania

Responsible for:- Managing the day-to-day content creation for the website, digital and social channels while adhering to strict brand guidelines- Working with cross-functional teams to create compelling content to enable lead and demand generation, prospect nurturing and corporate thought leadership- Supporting day-to-day execution and production of content marketing programs- Being a content producer, editor, and publisher- Producing and moderate virtual and digital events- Driving quality assurance standards (including proofreading and creative input) of content assets and campaigns- Managing digital/content and ensure up-to-date content is prepared and approved for timely deployment- Thinking out of the box to create, find, and develop new concepts to reduce the sales cycle and improve prospect conversion rates through the sales cycle

Bucharest, Romania

Responsible for:- Defining and driving the overall marketing plan to achieve business targets- Supporting future quarter pipeline by analyzing and assessing performance, managing the execution of current quarter plan activities, and recommending initiatives that marketing can drive to support pipeline creation and progression- Building a clear view of the audiences, their needs and priorities, the market and competitive environment and IBM’s value proposition for them- Maintaining a view of priority offerings - Maintaining a view of marketing collateral and helping to create new content- Interlocking with industry subject matter experts and finding opportunities for them to improve their visibility in the market- Promoting content and subject matter experts in alignment with IBM marketing teams across the globe- Enabling and supporting the industry and top account go to market teams- Developing customer references- Working with the different European countries to implement the industry marketing plan

Bucharest, Romania

Tasks and responsibilities:Campaign management- Analyzing client data and and applying segmentation criteria for targeted marketing campaigns- Tracking completed marketing campaigns, documenting and communicating the results to the client- Analyzing success drivers and lessons learned to improve future campaigns- Monitoring the achievement of program targets, identifying problem areas and developing action plansProgram knowledge and development:- Responsible for program tool knowledge and calculation systems- Acted as interface between strategic and operational program tool development and bug fixing, including coordination with IT development team Client support:- Preparing customized reports and regular program reporting- Regular coordination with client's sales and marketing managers- Preparing and running program training and seminars for the clientTeam management:- Responsible for onboarding of new analysts and continuous training of existing team member- Coordinating team workload and motivating team members- Aligning operational processes and guidelines

Tasks and responsibilities:- Data collection and analysis (collect, structure and analyze the information)- Planning targeted marketing campaigns (based on analysis of customer data regarding value and preference and identifying clusters of customers according to specific criteria)- Assessment of targeted marketing campaigns (calculation and reporting of the main key performance indicators)- Provided training to new team members- Responsible for ensuring trainings on targeted marketing for regional sales management- Responsible for achieving program targets in collaboration with regional team- Ensured weekly communication with region management and action steps towards target achievement

Tasks and responsibilities:- Compose/Translate all documents regarding external (foreign) projects (i.e. reporting documents, speeches)- Translate in/from English the communication between "Fundeni" school management and the management of foreign schools participating in the projects- Collection and interpretation of survey data- Preparing all presentations and speeches- Creating the content of flyers/promotional materials regarding "Fundeni" school