As a faculty member at the School of Economic and Business Sciences, I deliver lectures on a broad spectrum of topics, including Quantitative and Qualitative Market Research, Consumer Behavior, and core marketing principles. My educational contributions extend to the School of Administration of Institutions (ESDAI), where I specialize in Marketing and Services Marketing. I also play a critical role as an advisor for undergraduate and postgraduate theses at the Marketing Academy, significantly contributing to the academic and professional growth of our students.In my role within the Business and Engineering Postgraduate Programs, I oversee modules in Commercial Intelligence, Marketing Management, and Statistics and Probability. I conduct specialized workshops designed to enhance the research skills of professors and researchers.Additionally, I provide consultancy services, performing market feasibility studies across various fields to support strategic planning and program development in sectors like Engineering, Business Postgraduate Programs, and Human Resources.

At Atrianna, we develop predictive algorithms based on machine learning and psychophysical models to gain insights. We predict the performance of brand assets, consumer behavior, and decision-making.

At Vayra, we collaborate with clients across various sectors, consistently seeking innovative ways to harness valid, current, and actionable information. We are passionate about learning and relentless in our pursuit of knowledge. Our commitment to staying at the forefront of industry standards drives us to continually refine our research methods. By integrating cutting-edge science and technology into our methodologies, we enhance the efficiency and effectiveness of traditional research techniques, delivering superior benefits to our clients.

Full-time professor for the Consumer Behavior course, taught to students specializing in Marketing.

Professor of the "Neuroscience, Product and Experience Design" course

Coordination and logistics of Student Experience Leaders across the 18 campuses of the University of Valle de México comprising the Northern Region.

General Manager. Commercial Management of Key Accounts.Design, development, and implementation of high-impact commercial strategies that have led to growth in sales, market share, and penetration.Commercial Plans - Marketing Plans - Communication Plans - Brand Architecture Manuals - Merchandising - Media PlansDirection of the Evaluation of the State Development Plan, PED - Direction of the Evaluation of the Regional Development Fund, FONDEREG - Direction of the Evaluation of the eJalisco State Network and Digital Inclusion Projects.Design of proposals, structuring of survey tools, coordination of fieldwork, moderation, analysis, and presentation of market research results.Qualitative techniques: focus groups, in-depth interviews, ethnographies, anthropological studies, projective techniques.Use of projection techniques to identify true thoughts, emotions, reactions, impulses, and instincts that determine decision-making and connect the consumer with the brand.Quantitative techniques: face-to-face surveys, online surveys, flow measurements.Statistical Analysis: Difference of proportions, Key drivers analysis by Pearson correlation, Factorial Analysis - Principal Components (PCA) -, K-Means Technique, Correspondence Analysis.Segmentation Studies - Positioning Studies - Public Opinion Studies - Exit Polls - Organoleptic Tests - Point of Sale Audits - Strategic Organizational Development Studies - Satisfaction Measurements - Internal Marketing - Commercial Feasibility Studies - Price Sensitivity Analysis - Usage and Attitudes Studies.Industries: food, soft drinks, alcoholic beverages, water, car dealerships, hardware stores, transport, banks, real estate, construction, commercial firms, airlines, educational institutions, fashion, among others.