Violet Fu Email & Phone Number

Shanghai, China

中国 上海市

2021 - 2022 负责 明略科技 ｜ EIP事业部 华东区销售负责人包括CDP DMP Serving 私域运营 SCRM等产品的客户开发和维护2019.7-2020.12 负责 明略科技｜Miaozhen BIA（商业智能与分析）事业部华东区业务发展和客户服务包括社交媒体监测、明星/KOL评估、内容评估、BI看板定制等

达邦

Shanghai

Head of marketing, responsible for all marketing communications and PR.-ecommerce -luxury category-performance marketing, session/leads/sales driven-social commercewww.meici.com is a luxury e-tailor /platform in China started from 2008.

Shanghai City, China

digital account lead, provide digital media strategy planning for Fashion/Luxury clients, including display ads, mobile, search, social.

Digital Media strategy plan, buy, execute and track (paid-ads, social, search, mobile); Digital campaign, Social media strategy, Earned media tracking & monitoring, engagement,

 Make strategic planning for corporate brand position, lead team on executing all marketing communications, build awareness and reputation.  In charge of CIC IWOM products and services design, package, pricing and sales planning  Supervise on BD strategic plan, sales analysis, develop strategic partner relationship Participate into company culture building, internal training and knowledge maintenance Utilized social medias to promote CIC brand and its products and services

 Oversee all customized IWOM research and consulting projects (over 10 clients). Manage the whole research project process, including pitch, proposal, execution, account service and review Take lead on providing solutions to customized IWOM research needs, including various aspects from crisis management, market research, digital marketing, etc.  Manage the whole client service team; ensure team work efficiency and quality, positive work environment, resource allocation, recruitment, team building, KPI review, etc. Work together with Tech and intelligence team on new product/ model development to fulfill the everchanging service demands from clients and new clients.  Internal trainer for new employees on IWOM basics  Trainer on client side on IWOM basics and how to utilize IWOM services into marketing strategic planning and executions.

 Project leader of FMCG team, retainer clients includes Pepsi Beverage, L’Oreal Group, Johnson’s Baby, Pampers, Whisper, etc.  Serve all client service needs and help to solve special requests. Joint in clients’ brains storming or internal meetings for strategic planning, new product launch, etc.  Supervise the big FMCG team on project, report and service quality.  Built good relationship with retainer clients, strengthened a steady connections Contributed on IWOM knowledge documentation, based on accumulated personal experience on IWOM research and consulting. Check out sample articles on my seeisee blog column here (http://www.seeisee.com/index.php/author/violet)

 In charge of IWOM projects, including product design, proposal, report and whole project management, served retainer clients as Pepsi, Johnson’s baby, Netease, etc.  Took lead on project related client service communications, co-work together with client’s other agencies, as MillwardBrown (research); MRM Worldwide, JWT/RMG Connection, Wunderman/AGENDA (digital), Starcom (media), Edelman (PR), maintain and extend business opportunities with key clients.  Joint in clients’ big digital campaigns, via providing related IWOM monitoring, in-depth analysis, and review projects, as Pepsi Creative Challenge, Johnson’s baby mom ambassador program, crisis management cases, etc. Won praises from clients.  Participated into the early stage of IWOM study in China, experienced and validated the best approaches of IWOM in serving various business needs in China.

Post-Graduate Diploma, Integrated Marketing Communications (Hku Space)

Activities and Societies: Class activity organizer, key member in class committee, This is a Professional and Executive Education provided.

Bachelor, Business English

College, Foreign Related Secretary