Violet Leff Email & Phone Number

Austin, Texas Area

Austin, Texas

Provided ongoing strategic marketing, business development and marketing communications services to clients. Engaged in market research activities, positioning & message development, strategic planning, public relations programs, and direct mail marketing campaigns. Client companies: healthcare providers, professional services marketers, energy startup, economic development corporation.

Austin, Texas

Real Estate Sales & Leasing Consultant

Austin, Texas Area

Responsible for development and execution of all marketing strategies, initiatives and programs. Built message platform and architecture from which content was created. Developed Go-to-Market strategies for multiple product lines that included: focus group research, product launch plans, partner engagement, press and analyst activities, and trade show participation. Actively managed lead generation activities, creative refresh of website including SEO and social media; new collateral templates design and content development.

Austin, Texas Area

Entrepreneurial effort to build new business around a social networking application for patients and caregivers to enable the coordination of care and delivery of services. Conducted extensive market and competitive research. Analyzed competitive offerings and assessed market requirements. Contributed to product development and prototype. Developed market segmentation and go-to-market strategies. Collaborated with other members of the leadership team to refine the business model and business plan. Engaged in business development activities with nonprofit disease and disorder groups and service provider businesses. Participated in funding/capital raising activities.

Actively engaged in positioning and message refinement, content development for collateral and website, event planning.

Various projects including: development of consumer product business plan and marketing strategy; market research; business development activities with key retail outlets; logistics and public relations activities for NY International Gift and Home show, development of marketing collateral and website content. Project management of product logo redesign and consumer technology product packaging; competitive research; content development for retail packaging.

Led and managed all aspects of communications for NetEffect. Communications strategy planning, program planning and execution, message development, public relations, trade show strategy and logistics, website content and graphics development, partner marketing programs and collateral materials.

Developed marketing communications strategies and plans. Managed team of 5 functional specialists responsible for program execution in the areas of web, trade shows, lead generation including PPC, banner ads, webinars; launched new website; engaged in partner marketing activities (portal development, seminars, collateral) and created new collateral materials. Built $40 million + sales pipeline for consecutive quarters.

Developed course curriculums for assigned courses; taught: Marketing for E-Commerce, Managerial Analysis/Decision Making and Team Dynamics, Advanced Marketing Issues in E-Marketing. Created class syllabi, written assignments, test materials and term project guidelinesDeveloped and conducted team building exercisesCoached and counseled studentsDeveloped 2 courses: Branding for B2B’s & High-Tech Marketing Communications for San Jose State University

Set up communications infrastructure for this early stage startup. Developed messaging platform, managed branding/logo design and business system development, implemented public relations program and acted as company spokesperson during media and analyst tours.