Violet Ou Email & Phone Number

• Responsible for the e-commerce CRM projects for P&G Tmall Flagship Store. Make diagnoses on the flow of consumer assets and consumer insights by using Ali Databank. • Master a set of mature analysis methodology for the S-level promotion and output a series of efficient solutions to help clients do user stratification to communicate with their consumers and identify business growth opportunities from people-goods-place.• In charge of the JD advertising campaigns for Siemens JD Flagship Store. Formulate the advertising strategy with client, evaluate and track the promotion effect and provide optimization suggestions.

中国 广州

• Responsible for advertising business for key accounts like Walmart, P&G and Watson's. Develop media planning strategies and implement campaigns according to campaign objective. • Do periodical analysis on campaign data (pacing, conversion, margin etc.) and provide optimization suggestions.• Manage media buying on Weibo, Tencent GDT, Toutiao and other vertical media resource and maintain good relationship with them.• Coordinate with the company's internal departments (marketing, legal affairs, finance, etc.) to ensure advertising projects proceed as scheduled.

Guangzhou, Guangdong, China

• Was responsible for P&G over 10 brands' SEM account management and optimization. • Supervised P&G SEO projects (Olay, Crest and Pampers) on search engines and video portals. • Managed the whole search team buying and financial process (auditing, billing and payment etc.). Discussed with Media Purchasing and Operation team to develop and update P&G Search SOP periodically.• Participated in P&G's overseas SEM projects contract formulation(such as Hong Kong, Taiwan, Singapore, etc.) to develop and discuss specific media delivery process with clients. • Track on the consumption of P&G and Baidu signed framework and check the rebate.