- Strategic Planning and Management- Brand Management- Ensure consistent brand messaging across all marketing channels and materials.- Develop and maintain brand guidelines and ensure compliance across the organization.- Lead, manage, and mentor the marketing team to achieve performance goals.- Collaborate with other departments (sales, product development, etc.) to ensure marketing efforts align with organizational goals.- Campaign Development and Execution- Digital Marketing- Oversee digital marketing strategies, including SEO, SEM, email marketing, and social media.- Build and maintain partnerships with media outlets, influencers, and other external stakeholders.- Negotiate sponsorships, partnerships, and other promotional opportunities.- Analytics and Reporting- Analyze marketing data to measure the success of marketing efforts.- Prepare detailed reports for the executive team on marketing performance and ROI.- Use insights to recommend and implement improvements.- Organize and oversee events, trade shows, and exhibitions to promote the company and its products/services.- Ensure events align with the brand's objectives and target audience.

- Management of digital advertising efforts including A/B test setup, project management, and cross-channel orchestration for paid search, paid social, paid shopping, email, display, and affiliate channels- Created and deployed social media content (Facebook, Instagram, and LinkedIn), engaged with target audiences and boosted reach with strategic ad placements- Report weekly on the performance of digital marketing channels to VPs and directors using Adobe Analytics and Google Analytics- Partnership with Analytics team to build audiences for targeting and measurements of test results- Management of third party agencies to ensure collaboration and improve e-commerce business- Management of influencers campaigns

- Developed Strategic plans for campaigns across email, social media, SEO/SEM, and display advertising techniques. - Analyzed data trends from Google Analytics and prepared reports on consumer insights.- Collaborated with the marketing team to design promotional material such as newsletters, posters and flyers. - Worked across several departments to ensure the timely delivery of the tasks.- Launched an effective integrated digital marketing campaign resulting in 25% increase in web traffic, brand recognition and market share over 6 months.

- Developed and executed a comprehensive paid acquisition strategy across social, search and display channels. - Optimized landing pages and customer journey resulting in a 20% increase in conversion rate.- Managed and optimized PPC campaigns, resulting in a 15% increase in click-through rates- Tracked and reported on key performance indicators, providing insights and recommendations to senior management. - Communicated daily with customers and followers via Kita’s social media channels to achieve a goal of 15% increase in engagement- Analyzed and reported on campaign performance, providing insights and recommendations for continuous improvement.