/// Citel Group after the acquisition of Allos and Competence & Digital, becomes Fiven.Customer Experience Manager, Project Manager and Client Account, managing digital projects focused on Customer Experience (e-commerce, websites, apps) for primary importance Companies.I play a pivotal role in managing and delivering digital projects that are focused on enhancing the customer experience for companies belonging to different industries (from Health to Education, from Insurance to Consumer Goods, etc). My expertise ranges over various digital platforms including e-commerce, websites, and mobile applications, ensuring that these projects not only meet but exceed client expectations.

Project Management and Client Account, managing digital projects focused on Customer Experience (websites, apps, e-commerce, training programs, etc.) for primary importance Companies.

Responsible for BMW and MINI aftersales products and service communication (ATL, BTL, digital, events), and for the italian e-commerce platform implementation and development.

BMW e-commerce platform implementation and development in the italian market. Marketing & communication activities for BMW aftersales topics, focusing on accessories and lifestyle products.

International and local BMW communication campaigns on digital media (official website, minisites, SEM/SEO activities, Newsletter, DEM), including budgeting, coordinating international and italian suppliers and internal departments. With strong integration with Social Media and CRM activities.

BMW digital marketing activities focusing on CRM: official website, minisites, Social Media, eCRM campaigns (Newsletter, DEM, Lead Generation campaigns, etc), including budgeting, coordinating international and italian suppliers and internal departments.

Web marketing activities consultant: website development in terms of content and functionalities, newsletter definition for clients and internal communication.