I must admit, I can’t quite understand the reason behind my passion for all things digital, but it inspired me to start Digiagogo, my own digital marketing agency. I customise digital marketing services to each client, collaborating with them on a project-by-project basis. Here are just a few of the noteworthy results thus far:1. Optimised relationships with partners through regular meetings and tailored digital marketing strategies, resulting in 20% higher conversions compared to previous campaigns.2. Developed and implemented a comprehensive digital strategy based on market research and competitor analysis, leading to a 45% increase in web traffic and a 30% boost in user engagement within 6 months for a client.3. Oversaw multiple digital marketing campaigns over a 12-month period, using data to optimise ad spend and targeting, resulting in a 30% increase in conversion rates and a 20% reduction in cost per acquisition through Google Analytics and Facebook Ads Manager.

I am currently working at Uno Loco/Hula, two distinct agencies operating as one. While Uno Loco helps businesses organise and manage events, Hula focuses on bringing brand stories to life.I have a unique role here. I mix digital project management and analytics with my background in digital marketing. Collaborating closely with internal staff and external agency partners, here are some of my achievements so far: 1. Created engaging social media marketing strategies for both internal purposes and client campaigns. 2. Conducted thorough audience research and gained valuable insights through Google Ads and Google Analytics3. Developed buyer personas aimed at improving the performance of digital marketing campaignsBeyond my focus on digital marketing and social media, you will find me attending client meetings, building strategic initiatives for their campaigns.When I'm not focusing on digital marketing, I am championing the ideas of LinkedIn Advocacy, Personal Branding and Social Selling, with the goal of inspiring employees to become brand ambassadors. Moving forward, I see myself working closely with internal teams and groups to ensure that everyone feels empowered and confident in bringing their authentic selves to life on LinkedIn. By encouraging everyone to be active on LinkedIn and encouraging genuine self-expression and thought leadership, businesses can achieve many of its goals on LinkedIn.

I work at AsureQuality, a company focused on helping Aotearoa shape a better food world.I’m truly in a unique role devising digital marketing strategies aimed at building brand awareness and effective promotion of services via all digital channels. Working with internal teams and external partners, here’s how I’ve started bringing them to life:1. Created the opportunity to enable highly accurate measurement of the performance of all digital channels in one year by redeveloping, redesigning and launching new user-friendly corporate website.2. Discovered gaps in digital marketing performance analytics, and CMS limitations by conducting critical features gap analysis. 3. Aligned key stakeholders around the redevelopment and redesign strategy for the main website and gained support to implement.When I’m not focused on the new website, you will find me running the day-to-day operations of our marketing team by tracking results of online marketing campaigns; collaborating with the wider AsureQuality teams to enable them to achieve their business development goals by creating impactful, technically accurate content for social media campaigns, search ads, marketing emails and the website; and collaborating with our team on branding, budget and communications. I’m also the key contact for ‘IT Brand Refresh'; an internal project focused on updating IT systems with our new brand. I work with IT teams to ensure correct application of the new assets, providing a wholesome experience of the new branding for employees and customers across all IT touch points.

Devising, launching and analysing digital marketing initiatives aimed at raising brand awareness, growing brand recognition and loyalty through the development, implementation and management of creative social media campaigns and email customer journeys. Results:2X increase in visits in one year13X increase in followers in one year500+ products advertised in a dynamic way12,000 people reached

dtr:• Running production of monthly campaigns• Radio, Print, TV, OOH, DM• Creative & Studio briefings• Client presentations• Billings• WIPsAuckland Transport:• Providing assistance to GAD• Responding to client enquiries on behalf of GAD• Signing off client approved artwork and dispatching material to printers • Scheduling meetings • OOH (billboards, street posters, light boxes)

• Meeting and liaising with clients• Discussing business requirements with clients• Reporting to a Senior Account Director• Briefing media, production, creative and research staff• Maintaining contact with client during a TV/photo shoot• Building production timelines • Managing projects from start to completion • Working to strict media deadlines • Supervising pre- & post- production • Signing off weekly TV ads and monthly mailer copies• Sending final artwork to client for approval• Liaising with production companies on behalf of Senior Producer• Assisting Senior Producer and Senior Account Director• Production support, filing, general admin

• Operating multi-line phone • Assisting agency staff• Office management • Setting up client meetings• Facilitating internal meetings• Attending meetings & completing contact reports• Updating weekly WIP sheets• Competitor advertising research• Generally assisting with account admin• Organizing agency events