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- As a key lecturer for iProject Course (with credits). Guided a cohort of International MBA students with real-world business cases, including new product GTM, launching a new brand, and entering a new market.

Lead for all cross-divisional projects to drive Mars Petcare business in China. Demand strategy lead for Mars Petcare brands in China.

Founded Kinship China in 2021. We focus on driving growth via digital services and new technology, including pet DNA test, pet Smart devices, content commerce. I established a full team with product development & E2E DTC capabilities from scratch.Localized Wisdom Panel - the world-leading pet DNA test service as the category leader in China. Built the demand generation engine (social media to Ecommerce), the product & customer service, and the supply operation based on the Chinese environment. The in-house marketing team achieved an exceptional social media viral content rate 26 times higher than the pet industry average. Became the Mars’ second-largest market for feline DNA testing. Incubated Mars FluffyGo - a pet parent edutainment & DTC platform. A fully in-house Tiktok operation became new products promotion platform for Mars’ brands. The FluffyGo App & wechat private domain has served over 500K pet parents. Incubated Pet IoT brand Notty with external VC partners – a pet smart device startup combining the strength of Chinese hardware supply chain and Mars’ data and know-how in healthcare. Became the Alibaba top 10 best-selling premium Smart litter box within 3 months of launch.

- Uniquely qualified to lead a cross-functional team to strategize, develop, and launch a new category of robotic floor cleaner. The Roomba Duo has became the core product line for Roomba. Estimated annual sales 170million USD.- Strategized the 5-year product roadmaps for Roomba with product development and partnerships opportunities- Identified and developed partnerships with startups and public companies to expedite the development of new Roomba products

- Lead a team of engineers/UX/ID designers to build the business case and proof of concept of a new category of robotic floor cleaner

- Go-To-Market lead and on-going operation of all e-commerce stores for iRobot in China. Estimated annual sales 200m RMB.- Product marketing and product management lead for the Go-To-Market of 5 new products (2 categories) for the China market- Strategy lead for IRobot China strategy

Designing a holistic electric car experience for the Chinese audiences. Providing user and market insights, creating user experience strategy for multiple touch points, including product planning and offline customer services

- Developed new product/Service/Branding strategy & execution for Clients including Shanghai Disneyland, Swarovski, Nestle, Samsung, Bosch Siemens, P&G, Colgate etc.- Experiences across industries such as e-commerce, consumer electronics and home appliances, personal care, food, Theme park, as well as luxury services in Asia.- Lead for P&G Multi-category eCommerce Platform, developed eCom strategy, product sorting, brand strategy, and design execution, resulting in tripled P&G online sales and doubled basket size for the year.- Core Skills:Go-To-Market Strategy & executionProduct/Service Concept Development Brand Positioning & ActivationProduct Portfolio Strategy and Product MarketingE-commerce Strategy & Activation

- Conducted simultaneous translation of innovation-focused research for multi-national corporations like Procter&Gamble, Unilever, SC Johnson, Colgate, Ford motor, Sony, Nokia, Samsung, LG, Abbott etc. - Contributed Chinese consumer insights as part of the Innovation Team

- Co-developed and taught in the first “Immersive Spoken English Camp" for 50 college students and adults.- Other courses including: Speaking (Total English environment ), IELTS( speaking module), public speaking.