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• Commissioned freelance journalists, planned, edited and wrote editorials• Managed staffing and budget• Secured major advertisers and event partners such as Walt Disney Studios, Dr. Martens, Volvo and Ayam Brand• Led website development, grow social media fanbase and manage digital content on website (www.little.sg), Facebook (/littlemagsg) and Instagram (@littlemagsg)• Planned, executed and photographed events such as little’s 1st Anniversary Party and Walt Disney Studio’s movie premieres

• Covered (both writing and photography) Fashion Weeks (New York Diane von Furstenburg and Michael Kors Spring’12, and Singapore Fall’11 Missoni and Emanuel Ungaro Fall’11), street style (Fashion Week and daily) and events (New York FNO’11)• Conducted interviews with models (Arizona Muse and Liu Wen), and editors (Refinery29 Global Editor, Connie Wang)

• Developed, planned, marketed and executed the fashion week• Responsible for all aspects of event management, including proposal planning, sponsorship and partnership management, and on-site management

• Assisted Fashion & Shopping Editor• Wrote and compiled fall trend stories (Street Talk: Fall Trends) and street style stories for Spring Summer’12 Fashion Weeks (London, Milan & Paris)• Researched on stories (Fall’s Finest Boots, Spring Summer’12 Fashion Week trends and Holiday Gift Guide)• Assisted in styling product photo shoots

• Assisted Senior Editor, Global Editor, New York Editor and Los Angeles Editor• Wrote stories: fashion (Pamela Love Tattoos, Raoul Spring'12), celebrities (Kim Kardashian), shopping (A Shade of Red)• Conducted interviews (Nicola Formichetti and Michelle Harper)• Researched on trend stories (Spring Summer 2012 Fashion Week Color Trends), and daily posting (5 Things To Know This A.M.)

• Assisted Editor-in-Chief, Senior Art Director and Fashion Editor• Styled photo shoots (pin-ups, and fashion spreads)• Wrote fashion stories (Fashion Must-Have, Star Gazing, Details)• Sourced clothes for fashion spreads and images for fashion stories in the Sep and Oct issues, and Spring Summer 2011 Trend Book

Coverage (including writing and photography) on:• Shop openings (Dr.Martens Spring Summer 2011 ‘DRIFT’ Launch, Longchamp MBS Store Opening) • Press presentations (Louis Vuitton Pre-Fall 2011, LOEWE S/S 2011 Presentation + Mini Exhibition)• Fashion shows (Moschino S/S 2011 Show, Salvatore Ferragamo Spring/Summer 2011 Show)• Asia Men’s Fashion Week 2011• Fashion exhibitions (Alexander McQueen “Savage Beauty” at The Met Museum, Valentino Retrospective: Past/Present/Future Exhibition, "Beauty in Black" at National Museum of Singapore)• Trade Platform Blueprint & Singapore Design Competition Star Creation 2011

I maintained close relationships with VICs, compiled weekly store reports, conducted requisitions of staff uniforms and other materials, and created purchase orders.

• Conducted interviews with designers (Erdem Moralioglu, Antonio Berardi & Giles Deacon), editors (NUYOU), fashion personalities (Colin McDowell & Susie Bubble), photographers (Russell James) and models (Lisa S.)• Covered various fashion events (AFF Press Conference & LG Optimus Black Smartphone Launch) at Audi Fashion Festival 2011