• Development of projects for the wine industry in Mexico from the analysis and detection of needs and elaboration of the creative process for the creation of a project for the promotion of wine consumption in the country.• Research, design, illustration, edition and authorship of four wine guides for different producing regions of Mexico.• Ambassador of Mexican wine, Wine tastings, talks and workshops outside and inside the country for private institutions.PUBLICATIONSVinitacora Baja California – The wine guide for Mexican Wineries of Baja California, Mexico. 1 s,t 2 nd & 3 rd Editions. May 2017-2020Vinitacora Queretaro – The wine guide for Mexican Wineries of Queretaro, Mexico. 1 st Ed. September 2019

Professional graphic designer & wine professional certified sommelier with worldwide & entrepreneurial experience, specialized in social and commercial digital illustration under Vionda® brand. • Social & commercial illustration and consulting for concept development and branding.• Illustrated portraits of the 35 most important producers and owners of the Baja California wine region.• Creation of characters and cartoons for PepsiCo Mexico and Iconography for general applications digital and printed.• Research, design, illustration, edition and authorship of four wine guides for different producing regions of Mexico.

Adjunct Lecturer - Habitat and Urban Development Department• Project feasibility and branding courses - for bachelor´s degrees with focus in architecture, civil engineering and graphic design• Entrepreneurship workshops - for bachelor´s degrees with focus in design.• logistics coordinator for international trips to China, Argentina and Russia