Viorica M. Email and Phone Number

- running and following the efficiency of Retention and Loyalty campaigns - monitoring the trends and identifying the actions lines, solutions for increasing the company revenues and customers satisfaction - identifying relevant segments of subscribers based on social, behavioral and telecom spending attributes- reach the company’s objectives related to loyalty of customers, propose actions meant to retain customers with churn risk- estimate the impact of external events… Show more - running and following the efficiency of Retention and Loyalty campaigns - monitoring the trends and identifying the actions lines, solutions for increasing the company revenues and customers satisfaction - identifying relevant segments of subscribers based on social, behavioral and telecom spending attributes- reach the company’s objectives related to loyalty of customers, propose actions meant to retain customers with churn risk- estimate the impact of external events, competition actions in the residential/consumers base in terms of revenues and volumes Show less

•Working closely with BI team in order to check files and reques correction; setting the information flow between departments to optimize results; •Improving, designing and developping statistical models to be used in Loyalty and Retention activities in order to develop customer lifetime value; •Designing new statistical models or enhancing the existing ones with new relevant variables about customer’s behavior; •Manipulating data bases in order to extract data, performing analyses… Show more •Working closely with BI team in order to check files and reques correction; setting the information flow between departments to optimize results; •Improving, designing and developping statistical models to be used in Loyalty and Retention activities in order to develop customer lifetime value; •Designing new statistical models or enhancing the existing ones with new relevant variables about customer’s behavior; •Manipulating data bases in order to extract data, performing analyses and creating presentation with conclusions and recommendation; •Improving customer selection criteria for CRM campaigns in order to increase success rate; monitoring results of the campaigns together with customer experience manager; •Creating ad-hoc studies in order to sustain the CRM actions; •Interacting with the Analysts from the Commercial Department to optimize the statistical analyses Show less

-Conducting focus groups and in-depth interviews, drawing qualitative reports in social research-Quantitative data analysis, drawing quantitative reports in social research

-independently apply analytical techniques such as: factor analysis, biplots, segmentations-develop macros (SPSS, VBA) to automate data analysis-liaise with related functions like research execs and fieldwork to ensure that the data collected is in accordance to project’s needs

- completing weekly and monthly analysis and reports on prepay segment evolution and behavior, prepay customers retention- running and following the efficiency of Retention and Loyalty campaigns for Prepay Customers - monitoring the trends and identifying the actions lines, solutions for increasing the company revenues and customers satisfaction

- checking the quantitative survey databases cleaning- defining the survey sample based on the survey objectives (calculating the penetration rates and the weighting factor)- creating tables for all the questions in survey: data books- analyzing data- creating the final reports with graphs and main analysis results- checking the data presented in data books and final reports

- making data analysis (for more details please see above the tasks performed at Daedalus)- elaborating research instruments (questionnaires, in depth interviews and focus group guide lines)- creating presentations with conclusions and recommendations based on the analysed data for product and brand managers inside Renault

- communicating to clients, offering them support and assistance in online marketing research- adapting the quantitative marketing research instruments to online research specificity- coordinating the online survey implementation team (PHP or Confirmit programmer, online panel executive and data processing person)- checking the final deliverables sent to the client

- quality control for online data collection through questionnaire (the questionnaire routes and the answer instruction lines for respondents are correctly programmed and the data are correctly written into the databases)- cleaning the quantitative survey databases - creating tables for all the questions in survey: data books- checking the data presented in data books and final reports

- communicating to clients, offering them support and assistance in offline marketing research- elaborating research instruments (questionnaires, in depth interviews and focus group guide lines)- coordinating the offline survey implementation team (interviewers team, data input team, coding open ended questions team)- making data analysis (for more details please see above the tasks performed at Daedalus)- preparing the deliverables for the clients (cleaned databases, table… Show more - communicating to clients, offering them support and assistance in offline marketing research- elaborating research instruments (questionnaires, in depth interviews and focus group guide lines)- coordinating the offline survey implementation team (interviewers team, data input team, coding open ended questions team)- making data analysis (for more details please see above the tasks performed at Daedalus)- preparing the deliverables for the clients (cleaned databases, table books in different specific formats, reports with graphs and final presentations) Show less

- same responsibilities as at IMAS Bucharest (please see above)