Vipin Menon Email & Phone Number

Bengaluru, Ka, In

India

As the Head of Marketing at Staysigned, I lead the strategic direction and execution of all marketing efforts, ensuring alignment with the company’s growth objectives. I oversee brand management, digital marketing, and campaign strategy, while driving innovation across multiple channels to boost customer engagement and product awareness.In this role, I manage a diverse marketing team, fostering collaboration and professional development. I spearhead data-driven campaigns, market research, and cross-functional initiatives, working closely with sales and product teams to create cohesive strategies that deliver measurable results. Additionally, I oversee the marketing budget and use performance analytics to continuously refine and optimize our approach.

India

I spearheaded comprehensive digital marketing initiatives across Belkin's operations in India. This included creating and implementing the brand's digital strategy, focusing on improving its digital presence and overall marketing approach. I oversaw a robust digital footprint across diverse platforms, including social media, SEO, websites, performance marketing, Amazon advertising, and influencer collaborations. I ensured precise targeting, platform selection, and a strategic approach in performance marketing, utilizing tools such as Google Analytics, Facebook Campaign Manager, Stackline, and AMS (Amazon Marketing Services).Additionally, I played a pivotal role in content creation, developing compelling narratives and visuals that resonated with target audiences. I diligently managed budgets and conducted ongoing analysis of digital activations, strategizing, executing, and optimizing campaigns to align with nuanced product insights, market trends, and audience behavior. My responsibilities spanned both B2B and B2C sectors, seamlessly integrating online strategies with traditional media channels such as PR, print, radio, TV, and outdoor advertising to orchestrate effective go-to-market strategies.

Bengaluru Area, India

I was overseeing digital marketing across Epson's operations in India, Nepal, Sri Lanka, and Bangladesh. My role involved managing our digital presence across platforms including social media, SEO, websites, and performance marketing, with a focus on driving traffic to the website and executing branding campaigns. I handled budgeting and continuous monitoring of digital activations, strategizing, executing, and optimizing campaigns to align with product, market, and audience insights. Responsibilities spanned business and consumer segments, integrating online, PR, print, radio, TV, and outdoor media for go-to-market strategies. Additionally, I led brand strategy development, aiming to increase Epson's share of voice in the market. I also directed email marketing, lead nurturing, and account-based marketing efforts, integrating digital tools such as programmatic advertising to enhance operational efficiency.

Bengaluru Area, India

At Langoor Digital, as a Digital Account and Brand Manager, I led a team of marketers, creatives, and digital professionals within a shared-services framework. My role involved strategizing campaigns, managing digital calendars, and overseeing social media and third-party executions to drive brand growth. I collaborated with senior management on digital marketing consulting, conducted market research, crafted strategic decks, and oversaw campaign execution and analysis for prestigious clients including The Arvind Store, Fossil Watches, Tata Sky, and Belong.Co. I also contributed to business development by creating and delivering client pitches, and my portfolio included successful campaign execution, UI/UX design, landing page development, and managing digital product launches.

Bangalore

I oversaw key account management and business development in the Bangalore region, ensuring client satisfaction by resolving escalations through effective coordination with internal teams. My role included driving revenue targets and top-line growth for the organization. I managed the delivery team to uphold SLA commitments and served as the primary business contact for client relationship management. Additionally, I focused on up-selling and cross-selling services to existing accounts, expanding our delivery footprint and enhancing overall client engagement.

Bengaluru Area, India

I oversaw Key Account Management and Business Development in Bangalore, handling client escalations and ensuring prompt resolutions through effective internal coordination. My role emphasized meeting revenue targets and driving top-line growth, while ensuring delivery team compliance with SLAs. I served as the primary business team contact for client relationship management, focusing on expanding service offerings and enhancing client satisfaction to foster organizational growth.

Master'S Degree, Business Administration, Management And Operations, B

Activities and Societies: Nature Club, Photography, Event Management

Master'S Degree, Marketing And H.R., A

Activities and Societies: Debate Competition, College Fest Major: Marketing Minor: Human Resource

Bachelor Of Commerce (Bcom), Business/Commerce, General, A

Activities and Societies: Nature Club, Photography, Event Management