Vipin K

Vipin K Email and Phone Number

Lead - Digital Marketing @Expeed @ Expeed Software
columbus, ohio, united states
Vipin K's Location
Bengaluru, Karnataka, India, India
About Vipin K

Welcome to my profile! I am a seasoned Lead Digital Marketing Strategist with over 5 years of hands-on experience in crafting and executing comprehensive digital marketing strategies that maximize ROI and propel business growth.Some notable achievements in my career include generating monthly revenues exceeding $700k with an ad spend efficiency of 15%. I spearheaded the marketing efforts for 'The Canadian Home', achieving impressive milestones such as 5M+ impressions, 60,000+ high-quality signups, over 60,000 app downloads, and onboarding 150+ Realtors. These efforts translated into transactional revenue surpassing $70 Million+ through platform signups. I specialize in Google Ads, app install campaigns, user retargeting, and social media advertising on platforms like Facebook, and Instagram. I possess a deep understanding of Google Analytics, app analytics, and Google Tag Manager, leveraging data insights to optimize campaigns effectively. Additionally I have worked on email marketing initiatives and CRM campaigns, harnessing automation and the latest tools to streamline processes and enhance performance.With a Masters Degree in Physics from the University of Hyderabad, I contribute to a data-driven approach, ensuring that marketing strategies are not just creative but also quantitatively rigorous. The recognition through the Out Of The Box Contribution Award at Oztern technologies, and the Rising Star Award at Maple Tech Space underlines the commitment to innovative marketing solutions that deliver tangible business results. Let's connect and explore how I can contribute to your organization's digital marketing success!

Vipin K's Current Company Details
Expeed Software

Expeed Software

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Lead - Digital Marketing @Expeed
columbus, ohio, united states
Employees:
56
Vipin K Work Experience Details
  • Expeed Software
    Lead - Digital Marketing
    Expeed Software Aug 2024 - Present
  • Saaslogic
    Lead - Digital Marketing
    Saaslogic Aug 2024 - Sep 2024
  • Maple Tech Space Inc.
    Senior Digital Marketing Strategist
    Maple Tech Space Inc. Aug 2022 - Apr 2024
    Kochi, Kerala, India
    Joined as marketing strategist for the in-house product ‘The Canadian Home’, a Real Estate Brokerage, based out in Ontario, Canada with 6M+ listings. Setting up the overall digital marketing strategies, Paid ads managements, Social media management, user acquisition and retention funnel for lead generation and conversions, and overall app & web marketing analytics. Marketed the product to gain 10M+ impressions, 50,000+ high quality signups post its launch, 60,000+ app downloads, 150+ Realtor onboarding, and transactional revenue worth over $70 Million+ through platform signup conversions. Setting up of app based event tracking, analytics evaluation, and its integration to other marketing platforms. Management of CRM for user flow, user segmentation, user retention campaigns.
  • Way.Com
    Digital Marketing Specialist
    Way.Com May 2021 - Jul 2022
    Trivandrum, Kerala, India
    Manage Google Ads accounts for the company. Managed and optimized the ad account generating $700k in monthly revenue with ad spent of 15%. Keyword research, Ad set generation, quality score management, optimizing ad campaign to be on 1stpage of search engine.
  • Toonz Animation India Pvt Ltd
    Digital Marketing Executive
    Toonz Animation India Pvt Ltd Mar 2020 - May 2021
    Thiruvananthapuram Area, India
    Implement Lead generation and branding campaigns for the company through digital media (Google, Facebook, Instagram). Increase email subscribers list and manage email campaigns for regular online events/promotions. Maintain and manage all website and social media channels. Coordinate the creation of digital content like design, landing page , etc.
  • Oztern Test Prep
    Team Lead - Content
    Oztern Test Prep Sep 2018 - Mar 2020
    Thiruvananthapuram Area, India
    Planned and Coordinated several extensive content-based projects from planning to completion.Proposed newer avenues for lead generation (lead generation through Quora). Coordinated online marketing strategy and SEO work.Coordinated closely with the Technical team to complete various collaborated project goals.Coordinated the content ideas for blogs for providing relevant content and reaching the proper audience.

Vipin K Skills

Moz Digital Marketing Experience Matlab Computational Physics Blogging Keyword Research Google Search Console Facebook Ads Team Leadership Digital Marketing Content Writer Comsol Web Content Writing Seo Copywriting Link Building Google Analytics Social Media Marketing Pay Per Click Facebook Ads Manager Analytical Skills Google Ads Instagram Marketing Search Engine Optimization

Vipin K Education Details

Frequently Asked Questions about Vipin K

What company does Vipin K work for?

Vipin K works for Expeed Software

What is Vipin K's role at the current company?

Vipin K's current role is Lead - Digital Marketing @Expeed.

What schools did Vipin K attend?

Vipin K attended University Of Hyderabad.

What skills is Vipin K known for?

Vipin K has skills like Moz, Digital Marketing Experience, Matlab, Computational Physics, Blogging, Keyword Research, Google Search Console, Facebook Ads, Team Leadership, Digital Marketing, Content Writer, Comsol.

Who are Vipin K's colleagues?

Vipin K's colleagues are Sarika Raveendran, Jithin Pp, Arunjith Ps, Sreejith N.p, Haritha Sivadas, Arjun Santhosh, Anju Jose.

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