Digital Marketing Lead
CurrentAt Aspire Globus, an ITES company, I currently hold a position where I am responsible for setting up multiple online businesses. In this role, I lead both the marketing and development teams, overseeing operations in the web & app development, SEO, SMM, and PPC departments.Accomplishments:- Successfully launched multiple online businesses, contributing to the company's growth and profitability.- Led the marketing team in developing and implementing effective strategies to… Show more At Aspire Globus, an ITES company, I currently hold a position where I am responsible for setting up multiple online businesses. In this role, I lead both the marketing and development teams, overseeing operations in the web & app development, SEO, SMM, and PPC departments.Accomplishments:- Successfully launched multiple online businesses, contributing to the company's growth and profitability.- Led the marketing team in developing and implementing effective strategies to enhance brand visibility and drive customer acquisition.- Implemented SEO techniques that improved search engine rankings and increased organic traffic to the company's online properties.- Oversaw PPC campaigns, optimizing ad spend and achieving higher conversion rates.- Successfully managed lead generation efforts in various domains including logistics, accounting, taxation, and the financial sector.- Collaborated with cross-functional teams to create compelling marketing collateral and campaigns to attract leads.- Utilized various channels such as digital marketing, email campaigns, and networking events to generate leads and expand the client base.- Implemented lead tracking and nurturing processes to optimize conversion rates and ensure effective follow-up with potential clients. Show less