As the Senior Delivery Manager for SEO, Personalisation, and Agency Experience, I took on a pivotal role in overseeing the delivery of high-impact projects that enhanced both SEO performance and personalised user experiences. My responsibilities extended beyond traditional SEO and personalisation, incorporating service delivery and agency collaboration to drive comprehensive digital strategies. With a strong foundation in Project Delivery, Service Delivery, and Product Development, I ensured… Show more As the Senior Delivery Manager for SEO, Personalisation, and Agency Experience, I took on a pivotal role in overseeing the delivery of high-impact projects that enhanced both SEO performance and personalised user experiences. My responsibilities extended beyond traditional SEO and personalisation, incorporating service delivery and agency collaboration to drive comprehensive digital strategies. With a strong foundation in Project Delivery, Service Delivery, and Product Development, I ensured the seamless execution of projects from conception through to completion while adhering to SAFe Agile practices.Key responsibilities included:- Leading project delivery for SEO and personalisation initiatives, ensuring timely and successful implementation within the SAFe Agile framework.- Overseeing service delivery and maintaining high standards in collaboration with agency partners.- Driving product development efforts to enhance SEO and personalisation capabilities.- Conducting conversion rate optimisation (CRO) and A/B testing to improve user engagement and conversion rates.- Utilising advanced analytical skills and tools such as Adobe Analytics, Adobe Target, Adobe Real-Time CDP and Google Analytics for data-driven decision-making.- Implementing SEO strategies to boost organic search performance and drive targeted traffic.- Managing and executing experimental analyses to identify optimisation opportunities.- Providing leadership and mentorship to the team, fostering a collaborative and innovative environment.- Engaging in stakeholder management and maintaining strong relationships with senior stakeholders.- Leading strategic and project planning to align SEO and personalisation efforts with broader business objectives. Show less

As the Senior Manager of SEO and Personalisation, I elevated my role to lead and drive advanced SEO and personalisation strategies across the organisation. Building on my extensive experience in Conversion Rate Optimisation (CRO), SEO Strategy & Implementation, and Web Analytics, I spearheaded initiatives to enhance search performance and user engagement. My leadership skills were integral in guiding a team of professionals to execute high-impact projects that optimised on-page content… Show more As the Senior Manager of SEO and Personalisation, I elevated my role to lead and drive advanced SEO and personalisation strategies across the organisation. Building on my extensive experience in Conversion Rate Optimisation (CRO), SEO Strategy & Implementation, and Web Analytics, I spearheaded initiatives to enhance search performance and user engagement. My leadership skills were integral in guiding a team of professionals to execute high-impact projects that optimised on-page content, improved landing page performance, and delivered personalised user experiences. Show less

As the Manager of Search and Personalisation, I was responsible for driving targeted traffic and enhancing user engagement through strategic SEO and personalised content initiatives. Leveraging a robust skill set that included Conversion Rate Optimisation (CRO), SEO Strategy & Implementation, and Web Analytics, I conducted comprehensive SEO audits and experimental analyses to identify opportunities for improvement. Utilising tools such as Google Analytics, Adobe Dynamic Tag Management (DTM)… Show more As the Manager of Search and Personalisation, I was responsible for driving targeted traffic and enhancing user engagement through strategic SEO and personalised content initiatives. Leveraging a robust skill set that included Conversion Rate Optimisation (CRO), SEO Strategy & Implementation, and Web Analytics, I conducted comprehensive SEO audits and experimental analyses to identify opportunities for improvement. Utilising tools such as Google Analytics, Adobe Dynamic Tag Management (DTM), and various SEO platforms, I executed data-driven strategies to optimise on-page content, improve landing page performance, and enhance overall search visibility.Key responsibilities included:- Conducting in-depth conversion optimisation and A/B testing to improve user experience and maximise conversion rates.- Analysing data and performing experimental analysis to identify trends and opportunities for optimisation.- Developing and implementing comprehensive SEO strategies to improve organic search rankings and drive targeted traffic.- Managing and executing SEO audits to ensure best practices and compliance with search engine guidelines.- Overseeing the personalisation of content to tailor user experiences and enhance engagement.- Utilising web analytics and link analysis to monitor performance and guide strategic planning.- Leading project management efforts to ensure timely and successful implementation of SEO and personalisation initiatives.Role also involved strategic planning and meticulous project management to ensure that all search and personalisation projects were delivered on time and met or exceeded performance targets. Show less

Responsible for leading the digital analytics and optimisation strategy across all digital assets for the organisation. Also accountable for implementing tags, developing the digital analytics and reporting capability for the business.