• Consultant as Head of Distribution to Seeba Lifestyles Pvt. Ltd. till May 2020• Strategies & Execution Plans• Co-ordination with Global partners• Setting Up of Retail network (General Trade / Modern Trade)• Channel Partner Management • Key Account Management• Product Portfolio Standardisation• Market Research & Analysis• Marketing Communication - Strategies & Implementation

A brief stint to test waters of getting back to corporate grind. Head of startup in Health & Hygiene of a established & well reputed Snack Vending Machine company.

• Head of new vertical within the organization• Overall responsibility to set up Distribution Network in India, first ever globally• P & L responsibility• Channel Partner Management • Key Account Management• Product portfolio standardisation• Market research & analysis• Marketing Communication - Strategies & Implementation• Talent identification, recruit, train, retain

• Business responsibility for India for Refinish• P & L responsibility• Restructuring and standardisation of entire product portfolio• Channel Partner Management & Distribution Expansion Pan-India• Key Account Management• Restructuring of policies for effective implementation (Finance, Costing, HR)• Marketing Communication - Strategies & Implementation• Led the efforts for HMSI Approval, first of its kind in India, 2015• Led the efforts for development of Formula Retrieval Software, 2016• CAGR 90+ % over 3 years, 2013-16

• Business responsibility for India for Valspar Automotive Brands (DeBeer Refinish, Valspar Refinish, Octoral, House of Kolor)• P & L responsibility • Finalisation of strategic alliances• Market research and analysis• Channel Partner Management & Distribution Expansion Pan-India• Key Account Management• Established Valspar Automotive India Business plans in record one month’s time & rolled out the products within two months’ time, 2006• Established Colour Lab for Valspar on International model to be part of global development group, 2006• Coordinated lab & field trials for Valspar Refinish for Africa, Middle East, India markets in India, 2009• Completely turned around importer’s business with active participation with the management, 2009-10• CAGR 33% for Valspar Automotive over 6 years, 2006-11

• Business responsibility for West/ South India to support the market set-up, by way of frequent interface with key accounts/ customers to develop a differentiated business relationship.• Practicing consultative selling to develop deeper understanding of customer critical success factors, and to provide differentiated techno-commercial service to distributors and direct accounts.• Developing TLG Six Sigma Project opportunities• Teflon® Co-branding with Asian Paints • Local stock & sell for Asian Paints (Member of Black Belt project team)

• Head of DPC for Western India, Member of DPC Core Team in India• Head of Standox® brand in India• P & L responsibility• Coordinating with OEMs for brand approval• Devising & implementing marketing communication strategies

• Head of Standox® brand in India, Member of Brand Leaders Team in A/P • P & L responsibility • Distribution network expansion in India• Exploring potential & planning for expansion in South Asia• New product introductions & standardisation

• Sales In-charge of West & East Zones, Bangladesh • Exploring virgin markets, conducting market surveys, judging potential & appointing new jobbers• Conducting Seminars / Technical Programs• Distribution network expansion• Six Sigma Green Belt certification, 2005. Total savings US $ 321000• Led the efforts for Fiat, M&M, Skoda, TATA approval for DPC, 2002-07• Profitability improvement of 34% in Standox® by streamlining of Prices, Discount Structures, Distribution Network & Credit Controls, 2002-03• Led the team for starting of new warehouse in Ahmedabad, 2003• Led the team for coordination of Contract Manufacturing Project for Lucite®, 2003• Started Sri Lanka, Nepal, Bangladesh operations for DPC, 2003-04• CAGR 60% for DuPont Refinish over 5 years’ period, 1997-2002

• Developing dealers network, OEMs, franchisees & applicators• Conducting trials for projects • Liaising with R & D and PMG for product/shade development• Sales, service, handling C & F and supplies• Growth of 525% in volumes between May 96 & February 97

• Designing & developing paint systems for OEMs• Scale up of formulations & follow up on the shop floor• Customer support & standardisation of products by conducting trials• Evaluation of raw materials used in automotive products• Active participation & support in Company’s efforts towards ISO 9000 & TQM• Handled all LML Products Formulations independently to achieve 100% Business share, 1996• Revised old formulations to create more cost effective & better performing system for Hindustan Motors, 1995