"Everything you've ever wanted is on the other side of fear" - George AddairThis quote aligns perfectly with how I approach challenges in my personal and professional life.As a Strategy and Operations Leader with over 9 years of experience, I specialise in sales and marketing strategies, growth analytics, digital transformation, and enterprise-wide improvements in the consumer goods industry. Proven track record of driving revenue growth through data-driven insights, implementing Trade Promotion Management (TPM), CRM, and Route-to-Market (RTM) strategies. Skilled in leading cross-functional teams and optimising sales operations to enhance profitability and growth.From expanding distribution and launching new products to developing customer engagement programs, my passion lies in creating strategies that drive tangible, measurable results. With a PGDM in Marketing from IIM Indore and a Bachelor's in Chemistry from St. Stephen’s College, I blend analytical thinking with practical execution.When I'm not working, you’ll likely find me at the gym or enjoying a book with a cup of green tea.Feel free to reach out at vipulkumar.business@gmail.com if you’d like to connect regarding opportunities in Strategy and Operations.