Vipul Malpani Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

• Identifying key insights and trends in the current revenue trends and implementing business strategies• Analyzing and setting up metrics like – Web Metrics, Revenue Metrics, Product Metrics, Cost Metrics• Structuring the yearly business plans and revenue prediction based on different cohort patterns• Spearheading the product analytics right from scratch for products like – Appystore & Gamesbond• Creating consumes service reports, customer feedback and data from embedded sensors to help the team evaluate product defects, and identify opportunities for product improvements• Working on development and proposal of overall product strategies, innovation, presentation of marketplace outcome projections, as well as product culture development• Monitoring the retention behavior of the users on app and defining strategies to improve the product's performance, and creating reports for management• Driving user behavior across products – extracting insights which help in product improvements and increase product usage and consumption, thereby increasing revenue• Performing conversion analysis to understand CPC, CPI, CTR, CPA, CAC, COGS, LTV, ARPU• Setting up GA reports for the available apps and ensuring successful integration of third party tools• Understanding key business and product requirements and setting up all kinds of automated reports and back-end supporting these reports

Mumbai Area, India

• Headed the complete product operations process; led different teams like – Content Writing, Product Ops, Content Ops & Content QC• Focused on improving key metrics like MAU, DAU, Consumption, Time Spent, D/V• Administered the product across all the platforms like - Mobile Apps, Mobile Site and Website

Mumbai Area, India

• Responsible for client servicing for different brands like ICICI Prudential, Britannia Tiger, Mumbai Indians, Sunfeast Yippee Noodles & Life OK• Understanding the markets targeted by the brands and then formulating a report on the potential for the products• Understanding the Target Group & Touchpoints based on the brief shared by the clients• Generating Ideas for BTL activities and rural marketing and pitching to the client for approval• Working on the cost estimation for the different plans & ideas proposed to the client• Contacting different vendors and finalizing on the best for conducting activities across India• Coordinating with the state teams and keeping a track on daily reports• Managing the backend operations and generating reports on daily basis

Mumbai Area, India

• Leading and Managing the team• Quality Check & Managing the content uploaded by the user’s on website as well as wapsite• Promoting Mobango’s content on social networking sites such as Facebook, Twitter, etc• Contacting different applications & games developer to provide them mobango’s platform for their content• Uploading of all types of content on Mobango• Testing the quality & compatibility of content on different handsets• Increasing user interaction on social networking sites by asking questions and solving queries• Responsible for systematic ingestion/ uploading of music content on Operator specific interfaces as per operator guidelines• Meta tagging of all the content in operators meta formats. Categorization of music tracks in to different Genres / Sub Genres & Categories / Sub Categories of different languages as per operator specs• QC of music content formats, playability status, Packaging of content as per requirement• Maintaining a comprehensive list of Operator wise/ label wise RBT, RT LIVE codes• Communicating with operators such as Vodafone, Airtel, Uninor, Onmobile

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (B.Sc.), Information Technology