Consultancy focused on digital strategy, new sales outreach, and marketing. Industries included fintech, lending, SAAS technology, and commerce.* Spearhead strategic partnership initiatives to align with company KPIs, drive diversified lead generation, affiliate partnerships, and marketplace expansion.* Conduct in-depth needs assessments to uncover client challenges and tailor solutions accordingly.* Prospect and qualify leads through various channels, including outbound calls, email outreach, and networking events.

Expanded closed loan volume from $100 million to a $415 million run rate.*Led the expansion and oversight of Credible Media Partnerships team. Directed executive-level relationships with top media publishers like FOX, NYP, MarketWatch, Forbes, IAC; *Negotiated and secured lucrative sales opportunities with renowned entities like Business Insider, AmOne, Bankrate among others enhancing business growth.*Formulated regular QBRs and monthly performance updates for partners and executives; created automated media publisher KPI and forecasting dashboards.*Exceeded quarterly quotas consistently, demonstrating exceptional performance and dedication.*Leveraged quantitative assessment of partner performance to guide strategy and focus on high-value projects, enabling real-time decision-making for significant results.*Collaborated with Product, Content, Engineering, Marketing, Biz Ops, and Legal departments, and key stakeholders to effectively launch and grow partnerships.

Oversee a book of enterprise, executive level relationships with the largest strategic media partners. Focused on managing and scaling the largest publishing partnerships.● Full ownership of account and partner management for over $25M of annual revenues across the largest online digital publishers.● Business development, cross selling, upselling partnerships to meet revenue and margin quota on the most complex partner relationships. ● Manage day-to-day activities of existing accounts; reporting, data/analytics, performance feedback, billing reconciliations, campaign setup and testing. ● Focused on new business that can generate a minimum of $10 million annually in revenue. ● Work with creative, product, engineering and client unit teams to design and launch custom integrations on partner sites. Focused on customer service.

• Provided strategy, marketing and product management on new business development opportunities across the organization for a sales development advertising firm. Evaluated opportunities for improving revenue and monetization.• Led company strategy and operational use of data across platforms. Managed partnerships with DMPs, data providers, platforms and DSPs. • Facilitated all new product and vendor reviews across product, content development, and advertising operations teams. Helped facilitate an additional $2.5M in additional revenue. • Guided acquisition of and current management of 11 sports / entertainment sites. Managed day-to-day responsibilities of editorial staff, technical and product development, revenue growth and operations. Oversaw a personal finance website, TheFinanceGenie.com. • Assisted sales organization on high value accounts; new publisher outreach. Engaged and introduced new products, technology, programmatic services to clients, including the use of data and mobile.• Co-managed public relationship efforts. Negotiated contract and managed day-to-day marketing responsibilities. Provided marketing commentary and opinion on trending topics. • Launched two new premier political websites (2015-2016) which grew from zero PVs to 15M monthly PVs in their first 6 months. Expanded social media presence growing from a few thousand fans to over 1M using both paid and organic methods.

• Directed a team that developed and reviewed business specific KPIs to drive efficient monetization and yield across AOL Products and services. Channel valuation in excess of $125M in annual revenues.• Provided timely monetization recommendations for ad unit changes, new technology implementation, redesigns, all focused on revenue efficiency.• Reviewed and consulted with Business Development on deals that impacted advertising revenue.

• Responsible for establishing strategic business development initiatives that drive corporate growth through product expansion, partnerships, and alliances with companies such as Adobe, Amazon.com, and Sony.• Manage M&A and JV deal processes, including the construction of term sheets, sign-up and sign-off documents, detailed financial models, management reviews and financial due diligence. Instrumental to acquisition of Userplane (www.userplane.com), JV with Fusion Entertainment (www.lat34.com), and Time Warner inter-company transactions.• Review, evaluate, and provide recommendations on M&A opportunities and strategic partnerships.• Lead business development deals across a variety of AOL channels (e.g. Photos, Video, Money & Finance, etc) by negotiating and executing strategic content agreements.