Planning & Execution of customer-driven integrated marketing campaigns to strengthen consideration and preference for the brand.Media planning – Developing an effective media mix of Digital, Print, Radio, etc.Vendor/Agency/ PR Management and Commercial negotiations to achieve business objectives.Collateral development - Design and development of clutter-breaking marketing communications material including product brochures, advertising, emailers, etc. to support teams to achieve target sales.Undertake performance marketing campaigns to manage funnels, reduce drop-offs on the web and the app. To plan product launch/retailer meets to ensure proper brand representation.Supporting sales teams across India in driving sales through creative consumer schemes, and media campaigns.Carry out emailer communications to internal consumers to chase engagement metrics linked to sales.Comparative Analysis of sales data and highlighting gaps. Ensure efficient spending of the budget by monitoring the ROI.

Working for clients like: PepsiCo India, Madame Tussauds Delhi, Maharaja Whiteline, Tefal India, Sopra Steria, Transport Corporation of India (TCI), Terre Armee India and many more.Building robust digital marketing strategies including branding and performance marketing campaigns, building teams that can deliver digital marketing solutions for clients, working on pitches, strategizing ad campaigns for lead generation and meeting business goals through Google, Facebook & Instagram among other channels through persona-based targeting and retargeting.

Delivered business projects for clients for end to end mobile application development and social media consulting. Conducted operations consulting sessions for digital marketing agencies. Generated leads through Google & Facebook using persona based targeting, linking brand campaigns with sales campaigns.Clients Served: DietnCure, Kake Da Hotel, Thyme Organic, Ed-Camp, Rawal Institutions and many more. App Projects: DietnCure (Android): https://bit.ly/2Gvo1e3

A company dedicated for interview training for graduates and post-graduates.Authored the Book: Decoding Interviews: https://goo.gl/sXJyngConducted interview training in various colleges like JIMS VK, Guru Gobind Singh College of Commerce and many more to help first jobbers get either an on-campus or an off-campus placement. Also conducted career counseling sessions in schools like Lotus Valley, Pathways, Presidium etc based on the fundamentals mentioned in the book.ET Publication: https://bit.ly/2U2KDdL

Responsible for managing timelines, quality and end to end project delivery.• Gathered Project Requirements by building User Stories: Worked closely with Business Analysts in Australia to take high-level user stories and detail them out for design, engineering, and quality teams.• Met change requests mid-project minimizing extension in delivery time.• Managed Product Backlog: Created user stories, managed product backlog, and sprints for a timely delivery.• Sketched and generated big-picture ideas to break down complex features for designers and developers using wireframes. • Helped in ideating user flows, and process flows within mobile applications.• Resource Allocation and Management: Managed resources for project delivery.Managing Delivery For SEO Services:• Strategized keywords with the team and finalized with the client.• Set client expectations and KPIs in terms of time and ranking.• Helped strategize SEO activities with the team to deliver on the KPIs.Recruitment and Team Management:• Created performance measurement metrics• Interviewed screened candidates

• Identified opportunities in various industry verticals.• Created proposals for SEO and App Development for the Indian market. • Wrote content for email campaigns• Worked on various various crowd-sourcing platforms. • Generated leads through various mediums and gave presentations. • Communicated client requirement to product team. • Facilitated delivery and communicated project milestones.• Helped ideate and collaborate in building digital marketing strategy and web presence.

• Mapped client business model, business objective, product niche, nature, method of advertising, modus operandi, mission, and vision.• Identified gaps/opportunities in the client status-quo which can result in a quantifiable increase in revenue/ decrease in cost/ increase in efficiency/ risk aversion. • Matched gap/opportunity with existing product portfolio or communicate client requirements to the product team for product development. • Responsible for performance management through coaching and mentoring, drive quality improvement Initiatives, quality and compliance.