Virág Réti Email & Phone Number

Göd, Hu

Göd, Hu

Felsőpakony, Pest, Hungary

- creating and implementing marketing strategy for B2B and B2C target markets (companion animal and livestock segments)- restructuring the marketing processes- leading the team of marketing coordinator, marketing trainee, graphic designers and outsourced marketing service providers (PPC agency, event organizing agency)- defining and coordinating CSR activities (foundations, youth education about animal health, etc.)- creating and implementing employer branding strategy (team buildings, corporate giveaways, trainings, Christmas gifts)- managing the changes of the corporate identity and product packaging- content creation for newsletters, social media posts (LinkedIn, Instagram, Facebook)- keeping close contact with the marketing departments of the supplier partners

Company profile: scrapbooking and craft material trader- coordinating the design team (9 designers)- organizing craft events and workshops- managing social media channels (Facebook, Instagram, Facebook group, YouTube, Pinterest), sales activities, promotions and order processes- keeping contact with suppliers and customers - purchasing and stock management (15000 different items)- webshop and blog management (PrestaShop, WordPress)- community management

Budapest Metropolitan Area

Company profile: creative agency specialised in the travel industry- preparing digital, print, TV and OOH media tender and PR tender presentations, budget plans and documentations- implementing country media and PR strategies: planning, project management, best case reports- writing press releases and PR articles- creating B2B and B2C marketing and PR strategies for foreign tourism boards to support their strategic goals- creating and delivering relevant content for the representatives of the press- reporting: clipping reports, post buy reports, PR reports, social media reports, influencer reports- managing social media channels (AVIAREPS and clients)- hosting and organizing FAMtrips- keeping contact with sales houses, press, influencers, etc.- organizing B2B ans press events- clients: Croatian National Tourism Board (CNTB), Jordan Tourism Board (JTB), EL AL Israel Airlines, Meliá Hotel Chain

Company profile: automotive industry, wholesaler and retailer of spare parts, distribution of own brandTurnover: 80 billion HUF, number of employee: 3000- leading, motivating and supporting the marketing team (graphic designers, marketing managers)- keeping contact and briefing creative agencies- improving marketing processes and activities- planning integrated B2C and B2B campaigns- monitoring the reputation of the company image and the competition- supervising and developing supplier's marketing plans and the company magazine- preparing internal reports for the management- presenting marketing plans for the regional representatives on a monthly bases- supporting the implementation of the HQ's marketing startegy in Romania and Slovakia

Budapest, Budapest, Hungary

Company profile: manufacturer of matrix switchers, signal extenders and accessories for the professional AV marketTurnover: 5 billion HUF, number of employee: 160- leading the marketing team (graphic designer, copywriter, marketing coordinator, web editor, event manager)- developing the online and offline marketing strategy for HQ and international offices (EU, USA, Asia)- defining and implementing the marketing budget- supporting the marketing activities of the foreign offices- managing process and website developments - preparing competitor analysis and webite analytics reports- being active member of the tactical team that handles the corporate strategy development, identifying OKRs and the implementation process

Hungary

Pilisvörösvár

Company profile: wholesale of grains, oil seeds and animal feed, production of animal feed, pig genetics, etc.Turnover: 80 billion HUF, number of employee: 150Building up and being responsible for the full scope of marketing and PR activities of the restructured company group:UBM Feed Ltd. - animal feed UBM Grain Inc. - grain and oil seedsUBM Agro Inc. - soy traderUBM Tranzit Inc. - logistic and storageUBM Project Inc. - property managementUBM Genetics Ltd. - pig genetics, breedingUBM Trade Inc. - mother companyUB Merchants Ltd. - administrationUBM Intech-Pharma Ltd. - veterinary healthUBM Invest Inc.UBM Consulting Inc.UBM Agro Slovakia s.r.o. - daughter company in SlovakiaMA-KA Ltd. - feed productionTasks:• integrating the marketing department into the organisation• budget planning and following up• managing complete corporate identity for all of the companies, preparing company introduction broshures, product leaflets,ads and newsletters• coordinating the participation at professional fairs (agricultural fairs in Hungary and in Slovakia, carrier expo, smaller fairs)• organizing corporate events: 15-year anniversary party, Christmas party, family day, conferences, hunting and fishing events for business partners, factory opening ceremony, entertainment programs, etc.• forming the media strategy and giving marketing support for new product launches• preparing the company website and managing its content (www.ubm.hu, www.ubmgenetics.hu)• purchasing corporate gifts, displays, marketing tools

- Clients: Hungarian Telekom – CSR projects, T-Systems – maintenence tasks, KFKI – portal and microsite development, IQSYS - redesign- managing website development and design facelifts- coordinating the development of Facebook applications- briefing of the inner and outer project groups and managing human resources during the projects (UX designers, graphic designers, copywriters, multimedia developers,sitebuilders, etc.)- managing client requests and daily contact with them- preparing quotations and project administration

• search engine and usability optimisation of company sites: www.marcosy.hu, www.marcosynagyker.hu (Google positions for the relevant keywords - in Hungarian language - : upholstery, fire retardant upholstery: 1st place, fire retardant curtain: 2nd place, artificial leather: 3rd place, curtain: 13th place on 21 July, 2010)• coordinating the website development, keeping daily contact with the developer company• content developing and management• managing the marketing and public relation activities connected to the renewed homepage• taking care of marketing tasks in connection with the opening showroom• planning of wholesale website and promoting for professional target and existing client group• preparing and scheduling electronic DM campaigns and professional online newsletters• visiting international professional fairs and events, and coordinating the participation at Hungarian fairs • creating a customer loyalty system and organising client events• managing the complete corporate identity changes and transplanting it into online presence• online and offline marketing budget and media planning, organising and transacting offline direct marketing campaigns• keeping daily contact with the marketing departments of foreign supplier companies

• content and production management of advertisements, flyers, travel catalogues, stationery products, etc.• testing the prototype of CD catalogue• organising fair presences• writing articles on travel topics• preparing competitions for the target group and writing action plans for the financial department and following up the marketing budget

Marketing Automation

Education record

Professional Digital Marketing Consultant, Digital Marketing

Degree work: The true story of the dot-com bubble - crisis or lesson?

Online Marketing Manager, Online Marketing

Degree work: Competition analysis of the online presence of upholstery and curtain sector

Creative Advertisement Expert, Advertising

Business Communication Manager, Corporate Communication

Degree: honours degree in all subjects Degree work: The regional importance of the Thermal and Medical Bath of Agard and its marketing.

Education record