Research Analyst - Trademark Monitoring - Brand Protection
CurrentTrademark Monitoring Analyst (Research Analyst)• Initiate trademark research and content ideas for brand-specific content to enhance online visibility and brand recognition.• Collaborate and analyse paid media campaigns, including PPC and Facebook ad campaigns, to refine marketing strategies and maximise brand exposure.• Deliver factual data from trademark records, reports, public records, intellectual property law records, and other internet sources to strengthen brand protection processes and campaigns.• Utilise project tools such as MS Word, Lexis, Corsearch Web, Facebook Ads Library, Google Analytics, and Keyword Planner to streamline research processes and enhance brand protection strategies.• Conduct comprehensive web and social media research on client trademarks and branding campaigns to gather relevant data and insights, facilitating informed decision-making for brand protection initiatives.Lead Generation Engineer• Gathered B2B customer data and constructed targeted profiles through extensive research utilising internet databases such as USPTO, WIPO, ZoomInfo, and LinkedIn.• Spearheaded collaboration efforts with Sales Strategy, CRM, Digital Marketing, and Email Marketing teams to enhance lead generation strategies and optimise client conversion rates.• Utilized Salesforce CRM to streamline data management processes and ensure accurate tracking of leads and campaign performance.• Innovated methods for efficient list building and identified key decision-makers within target organisations to maximise outreach effectiveness.• Monitored and analysed marketing campaign metrics to identify areas for improvement and implement data-driven optimisations for enhanced lead generation results.
