https://protecktiv.com/

Weyland Group is your trusted partner for premium workwear, uniforms and industrial safety wear (PPE), proudly serving businesses and government agencies across the United States. As a certified Minority Business Enterprise (MBE), we combine innovation, quality, and reliability to deliver workwear solutions that meet the highest safety standards.Our proprietary brand, Protecktiv, embodies our commitment to safeguarding workers with gear that ensures comfort, durability, and protection. From high-visibility apparel to flame-resistant clothing and custom-designed uniforms, we cater to diverse industries, helping businesses foster safer, more productive work environments.

Tata Elxsi is among the world’s leading design and technology services providers across industries, including Automotive, Broadcast, Communications, Healthcare, and Transportation. We help customers reimagine their products and services through design thinking and the application of digital technologies such as IoT (Internet of Things), Cloud, Mobility, Virtual Reality, and Artificial Intelligence

Drove revenue growth for an IT consulting firm within portfolio of Fortune 100 accounts in Media, Communication and Telecom industryConsistently exceeded sales targets, generating new revenue through consultative selling within IT leadership, executing project SOWs, RFPs and upselling into new business unitsAcquired net new business, through expanding into new logos through running account based marketing campaignsAchieved contract renewal rate of 94% by building strong relationships with key stakeholders & delivering quality service

Growing revenue across key named accounts in verticals including Media and entertainment by providing advertising solutions like display, video, programmatic, print, TV, radio and Outdoor.Consulted and owned all aspects of client’s media campaigns including targeting, implementation, creative quality, and performance measurement to ensure maximum ROI. Collaborated with editors, Celebrities and artists in building and delivering content marketing solutions. Worked cross-functionally with other Times of India business units (Economic Times, Idiva.com, Filmafare, Zoom) to develop and execute co-marketing programs that align to team and cross-company goals.BCCL is India's most diversified media company with brands across publishing, television, internet, radio & outdoor domains. We believe in shaping market trends & building a portfolio of innovative brands to be ahead of competition. Our flagship brand, The Times of India, is the world’s largest circulating English daily & The Economic Times is the world’s second largest circulating English Business daily

Led development and implementation of multicultural advertising campaigns and marketing plans from inception to completion including post campaign analysis with a yearly budget exceeding $24million. Emphasis on increasing store walk ins, sales, product launch and brand partnerships  Planned and Implemented ATL activities across Print, TV, Digital, Radio and OutdoorBrand Activation– collaborated with zonal teams and media channels in execution of BTL activities. Collaborated cross functionally with global partner’s brand leadership, shopper marketers, media agencies, internal retail buyers and data science team to Plan budgets for campaigns and optimized spends to maximize impact at a market levelNegotiated with media houses and agency for deliverables and innovations against investments Launched India’s biggest TV campaign "Making India Beautiful" - advertising one new product every week for 52 weeks increasing Brand Lift Spearheaded multichannel campaign to launch India's biggest clothing brand - ‘fbb', Brand activation with Miss India Contestants