Having over 13 Years of experience, specifically in the Digital Domain, starting 2007 onwards. Experience in the Digital domains include activities like - P&L Management, Business Ideation, Strategy, Planning and Execution, Team Management, Digital Marketing, Analytics, IT Infrastructure Setup as well as Sales / Business Development.I have been instrumental in the setup of Digital first businesses for brands like UBM in India, Muvi.com a SaaS based OTT Platform Provider as well as The Indian Express, India's leading News & Media House. I have helped SaaS brand like Muvi.com grow from a "Startup" phase to Revenue Positive Growth, all on the strength of it's own user base and recurring revenue. I have helped launch and drive the B2B Digital Business for Indian Express and drive it into a Positive Revenue business in it's second year itself, leading to exponential growth third year onwards. Apart from P&L / Business management, Digital Marketing has been a core strength of mine, from basics like Search Marketing (SEO and Paid), Social Media, Paid Media Buying and Planning, Programmatic/RTB, App Store Optimization and Paid App Install Campaigns, Video Ads, Content Marketing to Performance and Affiliate Marketing, the ability to setup teams from scratch and grow the same has been instrumental in success in past organizations I have worked with.