Viraj Sood Email and Phone Number
With over 7 years of dynamic experience in fast-paced environments, I am Viraj Sood—a seasoned Sports Marketing Specialist, bringing immense value to growing businesses.Education:-M.Sc. Management (Distinction!), Loughborough University: Equipped with a postgraduate degree, demonstrating a commitment to excellence.- B.Sc. in Sport and Event Management, Sheffield: A specialized foundation in the field.- Certification in Digital Marketing: Advanced expertise to complement my passion for sports and digital marketing.Passion and Expertise:My heart beats for the intersection of sports and digital marketing. Throughout my journey, I have honed my skills in events, sponsorships, sales strategy, business development, client servicing, and digital sales. My ability to think differently and take swift initiatives sets me apart, enabling me to solve challenges within the dynamic working environment.Work Philosophy:Effective communication and task organization are at the core of my professional approach. I understand the importance of hard work in an ever-changing environment and believe that a great attitude, coupled with an excellent understanding of cultures and global businesses, positions me to contribute effectively to any global enterprise.Key Competencies:Event ManagementSponsorshipsSales StrategyBusiness DevelopmentClient ServicingDigital SalesJoin me in the journey of sports and marketing excellence! Let's connect and explore possibilities.
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Head Of Sponsorship SalesTrp Sports Apr 2024 - PresentDelhi, India- Managing and servicing a portfolio of 100+ top sporting talents, including cricketers, footballers, and motorsports athletes.- Successfully closed key partnerships with top clients, driving value for athletes and brands.- Leading sponsorship sales for major Indian sporting leagues: ISL, PKL, IPL, WPL, etc.- Establishing & growing a strong CxO-level connect & network across prominent Indian brands.Key Responsibilities:- Client servicing and business development- Team and talent management- Driving brand sales, endorsements, and sponsorships- Optimising & preparing partnership proposals & sponsorship decks
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Self EmployedSelf Employed Sep 2019 - PresentNew Delhi, Delhi, India- Managing and leading business affairs and growing the real estate/travel businesses of an existing family business. - Digital Marketing consultant (Helping brands grow digitally across platforms (including Interior design, F&B, & Sports Industries) -
Associate Vice President- SalesInsidesport Jun 2023 - Jan 2024New Delhi, Delhi, IndiaDigital Sales, Content Ideation, Agency Relationships, Business Development, AFP Ideation.High outreach, pipeline generation, and deal closures for monetization & sponsorship opportunities for a growing sports media platform. -
General Manager- Sales & SponsorshipsIos Sports & Entertainment Jan 2023 - Jun 2023New Delhi, Delhi, India• Managed and serviced a portfolio of 80+ top sporting talents, including Mirabai Chanu, Mary Kom, Lovlina Borgohain, Vijender Singh, Hima Das, Manika Batra, Manpreet Singh, and Rani Rampal. • Worked with clients such as Bisleri, Herbalife Nutrition, PokerBaazi, Reliance Foundation, Mother Dairy, Adani, and JSW. • Exclusive partners with the Indian Olympic Association and the Athletics Federation of India. • Key responsibilities included: • Client servicing and business development • Team management and talent management • Brand sales, endorsements, and sponsorships -
Senior Manager- Sales & SponsorshipsIos Sports & Entertainment Aug 2021 - Apr 2023New Delhi, Delhi, India
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Manager- Sports MarketingSportz Village Xp Jan 2020 - Oct 2020New Delhi Area, India• Led sponsorship sales, client servicing, project management, event execution, and business development for brand sales. • Managed key clients, including adidas, Perfetti, HCL, Big Bout, Delhi Capitals, Nestle, PNB, and R1. • Handled marketing budgets of key accounts totaling $1M. • Contributed $0.5M in business value added to the company. -
Assistant Manager- Sports MarketingSportz Village Xp Mar 2018 - Jan 2020New Delhi Area, India
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Hospitality And Protocol HeadLoc Fifa U-17 World Cup India 2017 Aug 2017 - Dec 2017Goa, India• Managed hospitality operations and implemented the protocol strategy at the venue level for the FIFA U17 World Cup India 2017. • Oversaw day-to-day operations within budgeted guidelines, ensuring the highest standards, and prepared reports for management. • Organized and monitored ticket requests for the LOC team, while handling hospitality and protocol-related tasks. • Managed VIP ticket requests from key stakeholders, including State Associations, Government, and commercial affiliates. • Ensured the training and management of hostesses and staff working in VIP areas. • Managed end-to-end Protocol and Hospitality operations for special events, including guest invitations, transportation, gifts, seating arrangements, and protocol routes. -
Manager- Marketing And Brand ActivationSport And Beyond India Feb 2017 - Aug 2017New Delhi Area, India• Official Merchandising Partner for Kings XI Punjab, with a focus on expanding into new areas of the sports industry. • Continuously developed the business by establishing a strong sports vertical, securing sponsors such as LUX Cozi, Hero Cycles, KEI Cables, Johnson, and DTDC. • Led product development, production, and delivery for IPL 10 while managing and setting up in-stadia kiosks for real-time sales. • Managed the logistical chain to ensure timely deliveries, even in high-pressure situations. • Continuously developed new sports ventures and sourced clients for upcoming leagues.
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Sports Event ExecutiveHudle Jul 2016 - Nov 2016New Delhi• Managed Hudle events from conceptualization and ideation to full execution. • Promoted events through relevant social media platforms and on-ground channels. • Pitched to companies to assist in designing and developing their sports programs. -
Operations Consultant At Delhi DaredevilsGmr Sports Private Limited Apr 2013 - Jun 2013New Delhi Area, India• Designated as Team Leader for a research project studying the economic impact of the IPL on New Delhi. • Managed volunteers, conducted surveys, interacted with clients, and prepared comprehensive analytical reports. • Prepared accreditations for the entire working staff within the stadium and developed customer satisfaction metrics. • Managed seating lounges and addressed program-related queries from members and guests. • Conducted in-depth market research on Indian cricket fans to assist in the creation of two new sports properties for the organization. -
Workroom Team MemberLondon 2012 Jul 2012 - Aug 2012London, United Kingdom• Awarded Best Volunteer and featured in the Olympic newsletter for contributions during the event. • Worked at the Venue Media Centre with a team of five, managing daily schedules and the order of play for the tennis event. • Assisted and supported global media outlets, resolving queries and ensuring smooth operations. • Engaged in crowd management, directing visitors and addressing visitor inquiries. • Delivered excellent customer service, working alongside diverse cultures in a high-energy environment. • Utilized new technology and provided first aid support as needed.
Viraj Sood Skills
Viraj Sood Education Details
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Distinction -
65% Or A Second Class Upper Division Honours (2:1) -
Modern School Vasant Vihar (India)87%
Frequently Asked Questions about Viraj Sood
What company does Viraj Sood work for?
Viraj Sood works for Trp Sports
What is Viraj Sood's role at the current company?
Viraj Sood's current role is Head of Sponsorship Sales- TRP Sports | Ex- IOS, FIFA, Sportz Village.
What schools did Viraj Sood attend?
Viraj Sood attended Loughborough University, Sheffield Hallam University, Modern School Vasant Vihar (India).
What are some of Viraj Sood's interests?
Viraj Sood has interest in Social Services, Children.
What skills is Viraj Sood known for?
Viraj Sood has skills like Leadership, Sports, Research, Teamwork, Project Management, Event Management, Microsoft Office, Communication, Finance, Event Planning, Powerpoint, Team Leadership.
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