James has worked in digital marketing for many years; firstly in the field of PPC and affiliate marketing before going on to establish his name in the world of viral marketing. In 2005/6 James worked for the London and Bristol based agency, Rubber Republic, where he was charged with spearheading their seeding strategy and services to support their creative division.Following this, his highly sought after expertise landed him the role of Strategy Director for Diffusion Media Group’s, The 7th Chamber (one of the world’s most established viral agencies and former owner of www.kontraband.com).James left Diffusion Media Group in March 2010 to establish Centrality Media LLP.James has provided social media strategies and overseen the execution of campaigns for many global brands including Nike, Disney, Nokia and Microsoft.