Virat Mehta Email & Phone Number

Spearheaded the Digital Marketing for the company and helping make optimum use of paid owned and earned media. Integration of social media platforms to all marketing programmes. Listening and tracking and reputation management on the internet. Building the organisational structure for the future and providing solutions for all brands in a rapidly changing environment was the key emphasis of the position.

Head of Brand Communications and Media for all brands at Nestle South Asia RegionWas responsible for providing functional leadership in marketing and consumer communication and supporting business units in effectively applying winning actions of Brand Building the Nestle Way. Spearheading the development of brand/category communication strategies and implementing relevant and memorable consumer experiences for all brands of the company.Led efforts to enhance the image of Nestle as the leading Nutrition Health and Wellness Company amongst the Indian consumers.Developed and maintained collaborative partnerships with over six communication agencies in order to create engaging business building communication and ensure development of outstanding creative work. Developed contact point media plans based on where and when the consumers are most receptive for brand messaging. Directed CRM through the consumer services team with focus on engagement through ground activation. Also managing consumer feedback and complaint redressal. Handled corporate level internal communication including the intranet and the in-house magazine. Part of the Management committee and crisis management team. Led a 16 people team providing excellence in both external and internal communications across the company. Vice Chairman (North) Indian Society of Advertisers and member Executive Council.

New Delhi Area, India

Was responsible for managing the Delhi office for O&M advertising with Rs.120 crores in revenues.Setting financial objectives as well as administrative controls and delivering to them for the organisation. Managing and motivating a staff of over 100 people, evaluating performance and planning individual careers. Maintain high quality standards and reputation in the city as well as in the O&M system worldwide.

New Delhi Area, India

Was responsible for leading the business on Kelvinator, GPI, Seagram, Coke (Limca), Dabur, Hutch- Essar & Outlook magazine controlling more than half the branch revenues.A member of the management committee responsible the Delhi branch.Functions included management of clients on a long-term basis to ensure a mutually beneficial relationship and a complete integration of the marketing mix. Development of comprehensive communication strategies with emphasis on long-term brand building.Leading, co-ordinating and controlling day-to-day operations to ensure smooth functioning and optimal utilisation of both external and internal resources.Motivating the team of account management executives as well as the creative team to ensure consistency in quality and award winning creative output.The Kelvinator work was recognised by the Bombay Ad Club with an EFFIE in 2000. It also was selected as the campaign of the year 1999 and won a number of other awards nationally and internationally. The Four Square Gear Film was also nominated as one of the best campaigns and was part of the O&M world-wide showcase

New Delhi Area, India

Was responsible for of Nestle, World Phone, and Monte Carlo as account head. Brands within the Nestle portfolio included Maggi Noodles, Sauces, Tonite Special, Sunrise Coffee, Chocolates, and Nespray.Developed and implemented the brand strategy which was responsible for turnaround of Maggi Noodles into a healthy and profitable brand by 1993.Contd...3Responsible for the development of the Maggi Hot & Sweet Sauce “It’s Different” campaign. This proved to be an unprecedented success in the market place, and was voted Campaign of the Year 1990-91.

New Delhi Area, India

Responsibilities included identifying marketing opportunities for Singer to launch a major diversification thrust in consumer appliances.Selection of a viable product portfolio P&L, planning, setting objectives and plans for the “Singer” range of appliances.Analysis of national and regional markets putting in place channels for distribution and organising and effective dealer network.Developing an effective communication package and clear-cut positioning for the portfolio.Setting policies and systems for sales management and after sales service throughout India, Conducting product and sales training for internal staff as well as for distributors and dealers.These achievements were recognised with a merit commendation in 1988.

New Delhi Area, India

Responsibilities included developing marketing and advertising strategies for the Niky Tasha range of consumer durables. Preparation, co-ordination and monitoring of budgets on region-wide basis.

New York New York, Usa

Responsibilities included marketing and development plans for West Africa and Puerto Rico. Product positioning, pricing, and promotional strategies for over 1100 products within the portfolio. Strategies that were recognised as a major factor in over plan growth in the market.

Mba, Marketing & International Business

Bachelor'S Degree, History

Activities and Societies: Swimming, Waterpolo TeamHistory With Honours

Aihs, Humanities

Activities and Societies: School Captain Of Water Polo, Swimming Colours, Drama Society