• Managed demand through digital leads, BTL, and offline activities to drive brand growth.• Oversaw supply management for brand footprint expansion and operational efficiency.• Led portfolio management and operations to ensure business success.

Managing Supply / Portfolio And Demand.P&L Management.Pricing Strategy.Supplier Negotiation.Team Management.Revenue Generation.Growth Management.

Took over Mass Retail Team for ROM region.Managing team of 12+ Territory Sales Managers and 150+ Business Development Executives.Delivered Month on month Increased Market share in UPI txn for Pune City.Launched PhonePe Soundbox.Strategised Distribution plan for QR codes and Soundbox.

Launched Key Accounts Vertical for Pune City.Built a team of 45+ Key account executives.Acquired 10,000+ active merchants with TPAM higher than 1100.

I was leading institutional sales team for ROM Region.Responsible for Channel Management in upcountry locations, both primary and secondary sales.Responsible for payment collections and Audits.

• To develop new and innovative solutions for prospective partnerships by developing appropriate business models by category.• To map existing trends and predict future trends by developing industry networks. • To develop a win-win solution in the partnership by taking into account business imperatives.Data Analysiso Create and maintain category matrixo Design further expansion plan with current partners.o Analyse project profitability by category, floor space and investment.Process Indicators:Initiate and negotiate with the following Institutional categories to bring alliances to a closure and plan expansion based on partners’ expansion projections.o Corporate – Hospitals, Educational institutes, corporate office spaces, Entertainment centers, other retail outlets, Pvt. Airport operators – BIAL, GMR.o Petroleum distribution companieso IRCTCo Metro Corporationo AAIFollow up and meet the target set for umbrella alliances. o Build expansion and roll out plans for pan India alliances.To manage and guide the alliance team across territory.o Mentor and build team capability for delivery.o Design and implement team strategy.o Conduct monthly review meeting.Research and study market trends and developments.o Participate in Industry seminars and trade fairs.o Track tender notices published by relevant authorities • Provide team with direction and vision towards project completion• Motivate team to perform, listening to people, providing feedback, recognizing strengths and providing challenges.• Cross training activities for the development and growth of team.• Ensuring the periodical appraisals of the team.

• Benchmarked competitors through extensive market research, competition & industry analysis, hotspot identification to arrive at market insights and strategic action.• Managed Key Accounts through Portfolio Management generating revenues for the Company.• Achieved 90% success Retaining clientele base, starting with a baseline of 60 clients• Assigned & managed cross-functional teams to communicate synchronized marketing messages• Liaised with over 150 clients to understand and deliver expected internet advertising solutions• Aided the business development initiatives, which resulted in expanded customer base.• Ensured customer adoption of product updates; increasing up-sell to existing accounts by 80%.• Increased customer satisfaction levels within saturated markets.•Achieved sales objectives on a regular basis.• Researched and recommended new business opportunities within the territory• Created and implemented promotional strategies. Handled all aspects of relationship management successfully.• Contributed to the implementation of strategic planning initiatives and promotional strategies during Team meetings. ________________________________________

MARKET RESEARCH