Virendra Malcolm Pereira Email and Phone Number

ManagementResearchConsultancy

Strategy, Execution & Leadership; P/L & Performance Improvement; Start-up, Turnaround, Change; Capitalization Strategies; Due Diligence, Deal Structuring & Negotiations; Financial & Legal Transactions; Purchasing & Negotiating Skills; Risk Management & Inventory Control; Cost Analysis, Reduction & Control; Growth Management & Business Development; Product Development & Rollout; Quality & Continuous Improvement; Investor, Analyst & Board Relations; Executive Advisory & Decision Support; Managing Retail, Category, Space, FMCG, CRM & Services. Digital Content & Imaging, Digital

Build business and create new revenue streams through Research, Insight generation, Analysis and Strategy creation to Implementation. Provide business solutions that deliver and reflect social /cultural/ behavioral impact. Implementing the finalized strategy through seamless working with business groups, hands on execution, refining and thinking on ground, providing onsite solutions

- An Ideation, Incubation and Innovation division of the group, providing services from research, Insight generation, analysis, Strategy creation and implementation. - A consumer solution specialist within the organization that don’t just deliver business solutions but solutions that deliver Social/ cultural / Behavioral impact that bring Ideas into reality.- Provide end to end solutions starting from research, insight mining, strategy creation, visualization, designing and execution

- Lead and developed the large Family Center Big Bazaar stores across the Country.- Challenged to create the next level of Family Center Big Bazaar stores which were 100, 000 sq ft, that could play a much larger role in the consumers life- Created these Family community centers that gave Families / Communities and Target groups more occasions, more reasons and more choices to consume, Created comfort zones though smart merchandising, Offerings, Imagery and regional Product celebration to ensure the stores belonged to the major communities residing in the catchment- Re-imaged the Family Centers as collaboration between Bazaars and services making it the ‘Town Center’ – Market place! Inclusive of an experience that compounds emotional needs through (‘theatrics and demo’s) and Functional demands (Key maker to Beauty services) to capture the consumption cosmos- As a result was successful in creating 15 large 100,000 sq ft stores across the country that connected with the very fabric of the society in which they resided, by understanding its cultural sensitivities

Challenged to turn around the retail vertical, to improve store design, layout and decor, brand adaptation and marketing, managed to bring down the operating losses to a sustainable level. Set up S.O.P'sand instrumental in implementing a new ERP setup, recruitment and training, statutary compliance, visual merchandising,store construction and store set up.

Was with this organisation almost since its inception, part of its incredible growth story. Developed and implemented strategies to improve category turnover and positively influence customer shopping behaviour. set up the annual business plans for the concept.Initiated planogramme based merchandise to facilitate effective adjacencies and increase add-on sales keeping in mind low fill rates in fmcg, created new purchase occasions of usage for low penetrattion categories.New category Creation - recruit new customers.

Challenged to deliver stiff Sales targets in Urban and rural markets through aggresive expansion in distribution channels in tier 2 and 3 towns and villages